I'm Predicting Sephora's Next 21 Cult-Favorite Haircare Products


(Image credit: @mishti.rahman)

I absolutely love browsing Sephora's reviews, so when newer products haven't had time to catch on and collect feedback yet, I'll admit I feel a little lost. How do you know which new goodies to invest in without being able to read dozens of comments?

Well, I did all the hard work for you and combed through the retailer's latest drops in the haircare section and settled on the top 21 products I think will sell insanely well. Some are new launches from cult-favorite brands like Oaui, while others are more up-and-coming labels that are definitely worth making room in your medicine cabinet for. Scroll down for my predictions—your hair will thank me later. 


(Image credit: @cassandra.cadwell)


(Image credit: @fitzpatrickerin)


(Image credit: @kimseidensticker)


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(Image credit: @kimseidensticker)


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(Image credit: @mishti.rahman)


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Next, these Zara and H&M items are "Fashion" with a capital F.

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.