Every Scandi Girl Is Carrying One of These Little Game-Changing Bags

It's becoming increasingly problematic for me and my bank account to keep track of the latest mini It bags. There's something just so annoyingly, temptingly cute about them, and as someone who prefers to not lug the kitchen sink around, I cannot resist. Well, there's another newbie pitching to join the existing pack and sit alongside a little white satchel from Wandler, a green rattan number from Wicker Wings, a small red box bag from Manu Atelier, a host of vintage beaded styles, a tan bucket from Staud… You get the idea.

Over the summer, and most prominently during the recent fashion week schedules in Stockholm and Copenhagen, we've seen the simple, Victorian-inspired pouch bag coming to the fore. Made over and modernized by Ganni (think brighter colors, bolder beadwork), these teeny-tiny drawstring bags are being bought up in volumes by Scandi girls. The cult brand, of course, leads the charge, but other labels are part of the pack: Attico has been known for its fancy evening versions for some time, Les Petits Joueurs does some of the most luxe options around, and Cult Gaia is nodding toward the movement while Jacquemus in on board with leather versions. Me? I'll probably hit up Etsy for something vintage as this style is so retro, but if you want the fast track, try out one of my favorite new pouch bags to shop below.

See the Mini Bags on the Street Style Set

Both Emili Sindlev and Jeanette Madsen are fans of this bag trend.

Ouymayma got the "make it look retro" memo and chose a beaded style.

Ellie's raffia pouch can last way beyond the summer months.

Camille Charrière's in with the Ganni gang with this monochrome polka-dot pouch.

Elsa Hosk matches her Attico dress to a lemony-fresh mini bag. 

Reese's drawstring pouch is the most vintage-looking of all we've seen.

Diletta Bonaiuti clashed her scarf dress with a blue drawstring bag.

Shop the Best Pouch Bags

This post originally appeared on Who What Wear UK.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.