These Are the Best New Maternity Brands, Period
This is a great time in fashion to be pregnant. It used to be that finding stylish maternity clothes was close to impossible, and everything was meant to mask your growing belly, at that. I can't tell you how often throughout my pregnancy that older women in my life complimented my outfits only to start lamenting how they wish they'd had these kinds of options during their own pregnancies. Even in the short time since my daughter was born, there have been more fresh pieces and new brands popping up, so much so that I'm making note of each for when I'm on to (fingers crossed) baby number two.
The new maternity brand I am most delighted by is the Zara Mom collection. While pregnant, I spent a lot of time browsing the site for pieces flowy enough to fit my bump, but now there is no need. From sweaters to dresses and even denim, it has an incredibly cool array of maternity clothes to choose from. Another collection I am excited about that recently launched is Koral Activewear Maternity; just because you're pregnant doesn't mean you have to sacrifice style while working out. Next up is Dôen, which, while not a true maternity brand per se, is run by mothers and offers many relaxed-fit styles. The brand's dreamy Instagram feed is all the proof you need—Just look at Lily Aldridge in one of the signature dresses.
Keep reading to see more of the top new maternity brands of the moment and to shop my top picks from each collection. Here's to dressing the bump in style.
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1. Zara Mom
Once you become a mom, you realize the value of time—as in, you need more of it. LG’s Mega Capacity Top Load Washer Duo cuts your wash time by up to 30 minutes with its TurboWash™ technology. Trust us, you’ll want to get this now before baby comes.
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2. Ingrid & Isabel
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3. Koral
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4. Dôen
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5. Hatch
For more mama-to-be style inspiration, check out our editors' favorite maternity shirt styles at the moment.

Jennifer Camp Forbes is a senior shopping editor at Who What Wear, where she has worked in a variety of capacities including creative director and various editor roles. She’s a well-known shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups. Jennifer's lifelong interest in fashion led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion.
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