The World's Best Shoppers Share What They're Buying for 2021

Welcome to our World's Best Shoppers series, a monthly feature in which we tap into the shopping leaders of the fashion world—the best fashion directors, buyers, and stylists—for sartorial insight on what to buy each season.
I know I'm not the only one who is delighted to finally bid farewell to 2020 and welcome with wide open arms a hopeful 2021. A new year always brings with it renewed energy and excitement, and sartorially speaking, there's a whole host of thrilling trends and It-items for us to look forward to this year.
If you're looking for a little guidance and inspiration on what exactly to buy for the year ahead, we tapped into a handful of sartorially savvy fashion experts to share the must-have pieces they'll be buying, wearing, and Instagramming in 2021. From modern dresses to chic jewelry scroll below as the world's best shoppers share their must-have picks for the season ahead.
"I am obsessed with ensemble combinations such as jackets over dresses or matching crop tops with shorts. I feel we all need a bit of extra fun next summer. My go-to style is mini skirts or shorts with high heels or a cool pair of luxe flip-flops by the likes of Amina Muaddi or The Attico."
"I'm thrilled about this new-to-Shopbop brand, Goodee, which is the latest addition to our Style Support program. This chic Bassi Market Tote is 100% ethically made and sustainable, and comes in a range of bold colors and patterns, adding some stylish details to the upcycled fabric."
"We are so excited to have the Last Line here at Shopbop. This rainbow hoop huggie is an absolute must this year. The colorful stones paired with the drop-emerald liven up any look for a playful and fun-loving feel—the perfect stacking addition to my ear party!"
"We all know that knitwear is having a serious moment and we forecast this trend to continue well into 2021. When it comes to knits, we learned we need not sacrifice form for function and this Proenza dress from their last runway show certainly proves that point."
"I'm fully embracing print and color for spring 2021, both for the virtual world and hopefully for reconnecting with people IRL. Nordstrom has some amazing Scandanavian brands such as Stine Goya that will be getting me out of my rut and into some happiness."
"Spring means it's time to treat yourself to a new dress. For this season, puff sleeve dresses inspired by the 1940s were all over the runway. I love this simple, chic dress from Billie the Label. And after Pantone's color of the year announcement, you can't go wrong with yellow for 2021."
Up next, these are the most important spring 2021 trends, period.

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
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