The World's Best Shoppers Share What They're Buying for 2021

Welcome to our World's Best Shoppers series, a monthly feature in which we tap into the shopping leaders of the fashion world—the best fashion directors, buyers, and stylists—for sartorial insight on what to buy each season.

I know I'm not the only one who is delighted to finally bid farewell to 2020 and welcome with wide open arms a hopeful 2021. A new year always brings with it renewed energy and excitement, and sartorially speaking, there's a whole host of thrilling trends and It-items for us to look forward to this year.

If you're looking for a little guidance and inspiration on what exactly to buy for the year ahead, we tapped into a handful of sartorially savvy fashion experts to share the must-have pieces they'll be buying, wearing, and Instagramming in 2021. From modern dresses to chic jewelry scroll below as the world's best shoppers share their must-have picks for the season ahead.


Tiffany Hsu, Fashion Buying Director, MyTheresa
(Image credit: @handinfire)


Caroline Maguire, Fashion Director, Shopbop
(Image credit: Caroline Maguire)


Sherri Mcmullen, Founder and CEO, McMullen
(Image credit: @sherri.mcmullen)


Jana Hofheimer, Buyer, Advanced Designer and Denim, Moda Operandi


Kate Bellman, Managing Editor, Nordstrom
(Image credit: Kate Bellman)


Kate Murphy, VP of Client Services, 11 Honoré
(Image credit: Kate Murphy)


Aisling McKeefry, Head of Design, Footwear & Accessories, ASOS
(Image credit: Aisling McKeefry)


Kat Rappaport, Lead Stylist, Verishop
(Image credit: Kat Rappaport)

Up next, these are the most important spring 2021 trends, period.

Judith Jones
Senior Fashion Market Editor

Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.

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