Sponsored by Kérastase
Brassy Blonde Is Not in the Summer Forecast—These 3 Kérastase Products Ensure It

There's no worse feeling than finally getting your hair the perfect shade of sunrise blonde, only to take a dip in the pool and come out with strands that look brassy, orange, or yellow. Instead of trying to bleach away the brass after the fact, it's best to protect your hair up-front with products made especially for lightened or naturally blonde hues. Enter Kérastase's Blond Absolu line.
The collection of shampoos, conditioners, protectant sprays, serums, and masks helps brighten, hydrate, and protect your blonde shade from changing hues. Here's how.
Extends the Life of Your Color
Every wash is an opportunity to either protect or compromise your blonde—Blond Absolu ensures each rinse works in your color's favor, actively fighting the brassiness and dullness that comes with time. The products contain skincare-like ingredients, including vitamins C and E to brighten strands while strengthening and conditioning your locks.
Shields From Blonde Aggressors
Brass isn't the only threat to your blonde—UV rays, chlorine, salt water, and heat can also cause your shade to fade over time. The Blond Absolu Blonde Guard Hydrating Wonder Shield Leave-In Spray actively works to shield your strands from these common aggressors. Editor's tip: Grab the travel-size version to pack in your car, beach bag, or gym bag to protect your color on the go.
Makes Hair Feel Salon-Worthy
Kérastase is designed to help your hair feel bright and hydrated for up to six weeks between appointments. From the shampoo to the serums, each Blond Absolu product is formulated with salon-quality ingredients because your blonde deserves the same level of care and expertise that a colorist provides.
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Stephanie is a director on the branded content team, heading up strategy for beauty, homes, and lifestyle clients. When she's not brainstorming creative ideas for WhoWhatWear, Marie Claire, and Homes & Gardens, she's scouring NYC for the best vintage finds — always with an iced coffee in hand.

