Barbiecore Is Trending—15 Essential Beauty Buys to Nail This Nostalgic Look
It's no secret that TikTok loves an aesthetic. Actually, that's an understatement. TikTok is the place where aesthetics are born and raised. In recent memory, I can name the grandmacore, princesscore, and dark academia aesthetics, and that's barely scratching the surface of what's out there.
The latest aesthetic to take over TikTok is a little more nostalgic than others that have come before it. It's called Barbiecore, and it has everything to do with mimicking the style of the famous doll. (It undoubtedly has a lot to do with the upcoming movie starring Margot Robbie, but as far as I'm concerned, TikTok is the ultimate decider of what becomes an aesthetic.)
It started out as mainly a fashion trend, but it's since made its way into beauty. Now, influencers, editors, and celebrities are all wearing pink makeup looks, ranging from bright plastic pink to soft and subtle pink. Keep scrolling to see the best celebrity #barbiecore looks and the 15 essential beauty products you need to re-create them.
The Inspiration
If this glittery pink look is any indication, Gigi Hadid seems to approve of the Barbiecore aesthetic. I love how she combined her bold eye makeup with nude lipstick and an imperfect updo. It's anything but kitschy.
SZA makes a case for maximalism, matching her hair to her eye shadow.
Camila Cabello is giving a disco-Barbie vibe with this glittery pink makeup look.
While the hair is giving obvious Barbiecore vibes, take notice of Megan Fox's subtle makeup in this picture. She has a pop of hot pink placed under each lower lash line.
It doesn't get much more Barbiecore than this pink lip-and-cheek combo on Adriana Lima. Her makeup artist, Patrick Ta, used the Major Beauty Headlines Double-Take Crème & Powder Blush in She's a Doll ($34) to create the diffused, flushed look.
Yes, Camila Cabello makes the list twice, as does Patrick Ta, her makeup artist. I love everything about this look. It's perfectly maximalist and monochrome at its finest.
If you're averse to bold makeup looks or want to dip your toe into the trend without committing to too bright of a hue, follow Hailey Bieber's lead. She proves that Barbiecore can be subtle. All you need is a tinted lip balm, some blush, and lengthening mascara.
The Products
This iconic Dior blush, which is finally back in stock, practically screams Barbie. I'm adding it to my cart before it sells out again.
I've been loving these tinted lip balms lately. They provide much-needed hydration and a sheer wash of color. They're wonderfully low-effort, which is why I keep one in my bag and my car.
Here's another tinted lip balm I love. Even though it costs about the same as a morning latte, it performs as well as other products that are more than triple its price.
This waterproof eyeliner is hot pink with silver sparkle. It's totally maximalist, and I love it.
For a matte-pink eyeliner, look no further than this budget-friendly pencil from Nyx.
This pink eye shadow trio makes it easy to create a Barbiecore eye makeup look.
This soft-pink shimmer complements every skin tone and every eye color. Use it alone or as an eye shadow topper for a little bit of added dimension.
I love a multitasking makeup product, and this is one of the best. I use it on my cheeks, lips, and even my eyes when I'm in a pinch. It helps me create an easy monochromatic makeup look.
Another iconic Dior product, this lip oil is a social media sensation and for good reason. It has a silky, moisturizing formula that makes the lips look plump and shiny.
Trust me—Barbiecore nails are the next evolution for this trend. I'm stocking up on pink polishes, like this super-shiny bubblegum pink, to stay ahead of the game.
For a subtler take on Barbiecore nails, try a soft and sweet shade of pink, like this one from Smith & Cult.
Here's a liquid highlighter that will add a subtle pink radiance to any Barbiecore makeup look.
This matte lipstick is fully opaque and lasts for hours without a touch-up.
This is a foolproof pink highlighter. Use the cushion applicator to apply a couple of dots of the product to your cheekbones and blend out with your fingers or a brush. It's that easy.
Next, "Siren Eyes" Is TikTok's Version of '90s Supermodel Eye Makeup
Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.
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