Barbiecore Is Trending—15 Essential Beauty Buys to Nail This Nostalgic Look


(Image credit: @hoskelsa)

It's no secret that TikTok loves an aesthetic. Actually, that's an understatement. TikTok is the place where aesthetics are born and raised. In recent memory, I can name the grandmacoreprincesscore, and dark academia aesthetics, and that's barely scratching the surface of what's out there. 

The latest aesthetic to take over TikTok is a little more nostalgic than others that have come before it. It's called Barbiecore, and it has everything to do with mimicking the style of the famous doll. (It undoubtedly has a lot to do with the upcoming movie starring Margot Robbie, but as far as I'm concerned, TikTok is the ultimate decider of what becomes an aesthetic.) 

It started out as mainly a fashion trend, but it's since made its way into beauty. Now, influencers, editors, and celebrities are all wearing pink makeup looks, ranging from bright plastic pink to soft and subtle pink. Keep scrolling to see the best celebrity #barbiecore looks and the 15 essential beauty products you need to re-create them. 

The Inspiration


(Image credit: @gigihadid)

If this glittery pink look is any indication, Gigi Hadid seems to approve of the Barbiecore aesthetic. I love how she combined her bold eye makeup with nude lipstick and an imperfect updo. It's anything but kitschy.


(Image credit: @sza)

SZA makes a case for maximalism, matching her hair to her eye shadow.


(Image credit: @camila_cabello)

Camila Cabello is giving a disco-Barbie vibe with this glittery pink makeup look. 


(Image credit: @meganfox)

While the hair is giving obvious Barbiecore vibes, take notice of Megan Fox's subtle makeup in this picture. She has a pop of hot pink placed under each lower lash line. 


(Image credit: @patrickta)

It doesn't get much more Barbiecore than this pink lip-and-cheek combo on Adriana Lima. Her makeup artist, Patrick Ta, used the Major Beauty Headlines Double-Take Crème & Powder Blush in She's a Doll ($34) to create the diffused, flushed look. 


(Image credit: @patrickta)

Yes, Camila Cabello makes the list twice, as does Patrick Ta, her makeup artist. I love everything about this look. It's perfectly maximalist and monochrome at its finest. 


(Image credit: @haileybieber)

If you're averse to bold makeup looks or want to dip your toe into the trend without committing to too bright of a hue, follow Hailey Bieber's lead. She proves that Barbiecore can be subtle. All you need is a tinted lip balm, some blush, and lengthening mascara. 

The Products

Next, "Siren Eyes" Is TikTok's Version of '90s Supermodel Eye Makeup

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.