Banana Milk Is The Unlikely Colour Trend That's Taking Off

Pale daffodils, silky custard and banana milkshake; smooth, milky yellow has been cropping up all around us in the form of sweeping dresses, light linen separates and outerwear. Though you might cringe at the thought of styling a yellow outfit (it is, after all, not a colour that often gets praised for its ability to flatter), the soft tone of banana-milk yellow isn't really that far of stretch from the tan or beige hues that we've been reaching for forever. 

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(Image credit: @isabellecoheen
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You may even recall that this palette of washed-out yellows had a previous moment in the sun earlier in the summer, when multiple high-profile guests including Pippa Middleton and Queen Rania of Jordan chose it to wear to The Coronation

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(Image credit: The Style Stalker)

Perhaps the millennial's retort to zingy, Gen Z yellow, this softer shade is notably more in line with the essence of millennial pink (which we'll always love). The colour is easy to style with similarly neutral, tonal shades including white, brown and warm orange, as well as paler denim washes. We've also witnessed fashion people commit wholeheartedly to the hue, wearing it from head to toe and managing to look very chic in the process. 

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(Image credit: Courtesy Christopher Kane, Tove and Givenchy)

Banana-milk yellow lends itself perfectly to summer styling, but we predict the shade will continue to build into autumn and winter, as we experiment with more layers and start to take note of the A/W 23 runways, where it was a documented colour trend at Givenchy and Tove, to name but two. And it pairs surprisingly well with black, so there's plenty of mileage for this creamy shade as we head into the colder months.

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(Image credit: The Style Stalker)

Whether you want to re-create Kate Hudson's moment in her How To Lose A Guy In 10 Days dressor if you're simply looking to incorporate more colours into your wardrobe this autumn, shop our favourite banana milk pieces below. 

Shop Banana-Milk Yellow:

Next Up: 6 Casual Autumn Outfits That Make Getting Dressed So Easy

News Writer

Natalie Munro is Who What Wear UK’s news writer. Previously freelance commerce writer at British Vogue, Natalie’s experience spans journalistic and styling roles, which have seen her work on shoots for publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK and write for publications including British Vogue and Conde Nast Traveller. With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news and trends for Who What Wear UK, with a particular focus on celebrity style and emerging fashion trends.