
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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Zara and H&M Just Dropped Designer-Looking Resortwear—These 9 Pieces Will Sell Out FirstThe Amalfi Coast is calling.
By Marina Avraam
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The Heatwave Is Here—27 Expensive-Looking High-Street Dresses You’ll See All Over Europe This SummerSweat-proof and elegant.
By Marina Avraam
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The Chicest Women I Know Shop at Zara, Mango and COS—15 Warm-Weather Staples They’re Eyeing UpSummer is calling.
By Marina Avraam
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My Friend Gave Me a Strict Budget to Update Her Summer Wardrobe—9 Zara, H&M and COS Buys I ChoseHeatwave ready.
By Marina Avraam
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I Tracked Down Every Outfit From The Devil Wears Prada 2—Shop Anne Hathaway and Meryl Streep’s Looks HereThat's all.
By Marina Avraam
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Not Jeans, Not Linen—This Is the Expensive-Looking Trouser Trend That Makes Every Outfit Look More ElegantSilky-smooth.
By Marina Avraam
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My Friends Keep Asking How I Make Zara Look Expensive—5 Chic Summer Capsule-Wardrobe Buys I Swear ByLet the compliments roll in.
By Marina Avraam
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Zara Really Is Better in Barcelona—9 Summer Buys Chic European Women Are Already WearingDe nada.
By Marina Avraam
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I Asked My Chicest Colleagues What Luxury Buys They’re Backing This Summer—15 Items That Made the CutThe It list.
By Marina Avraam
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H&M's Summer Arrivals Are Rich-Looking and Elegant—9 Pieces That Will Sell Out by JuneSo much goodness.
By Marina Avraam
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I Tried On Abercrombie’s Elegant, Highly Minimalist Summer Dresses—These 3 Passed My High StandardsThey're so good.
By Marina Avraam
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I Looked Through Thousands of H&M Spring Dresses—These Are the Best Styles for 2026You're so welcome.
By Maxine Eggenberger
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H&M x Stella McCartney Is Almost Completely Sold Out—15 Elegant Pieces Still In Stock (For Now)Move fast.
By Marina Avraam
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Stylish People Have Declared This The Row Bag Spring’s Cult Buy—And It's Even Chicer Than The MargauxQuiet luxury at its finest.
By Marina Avraam
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It’s Official: These Are the 5 Summer Basics Making Every Outfit Look More Elegant in 2026Simple but chic.
By Marina Avraam