
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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My Friend Asked Me to Update Her 2026 Wardrobe on a Budget—8 Chic Zara, COS and H&M Pieces I ChoseIt’s practically a hobby at this point.
By Marina Avraam
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15 Under-£100 Christmas Gifts That Look Chic and Thoughtful, Even If You’re Shopping Last MinuteNo panic shopping here.
By Marina Avraam
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I've Just Discovered Zara’s Chicest Bags Can Be Personalised—Now I’m Gifting Them to Everyone I KnowChristmas shopping, complete.
By Marina Avraam
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Sorry, V-Necks—This Warmer, More Elevated Jumper Trend Is My Go-To for Looking Chic in WinterCosy meets chic.
By Marina Avraam
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My Friends Keep Asking How I Make Zara Look Expensive—9 Chic Winter Buys I Swear ByIt's just what I do.
By Marina Avraam
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My Friends Always Say I Look Expensive When I Travel—11 Chic, Elevated Staples I Rely OnBusiness class chic.
By Marina Avraam
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H&M’s New-In Section Is Full of Rich-Looking, Anti-Trend Pieces—15 Chic Styles Worth SeeingTimeless, elegant, cosy.
By Marina Avraam
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I Asked My Chicest Colleagues What They’re Shopping on Cyber Monday—24 Elegant Items They Sent My WayChic editors, even chicer picks.
By Marina Avraam
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I Asked My French Friend What She’s Buying on Cyber Monday—33 Chic Pieces She Sent Me BackEt voilà.
By Marina Avraam
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I Can Always Spot a Fashion Person by This Chic, Timeless Bag—Now It's on SaleA rarity.
By Marina Avraam
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After Weeks of Searching, I Finally Found the Perfect Winter Bag, and It’s Quietly on SaleElegant and practical.
By Marina Avraam
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Kate Middleton’s Most-Worn Jewellery Brand Is on Sale—Including Her Chic, Signature NecklaceSo elegant.
By Marina Avraam
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I Only Invest in Luxurious Wool Staples for Winter—COS’s On-Sale Pieces Tick Every BoxCosy and chic.
By Marina Avraam
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I Set Myself a Strict Black Friday Budget to Elevate My Wardrobe—13 COS, Mango and Ref Pieces I ChoseChic finds only.
By Marina Avraam
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Kate Middleton’s Sleek, Timeless Handbag Rarely Goes on Sale—Now It’s 20% Off for Black FridayA royally good saving.
By Marina Avraam