You're Welcome: Summer's Rising Trend Is as Comfortable as a Bathrobe

When it comes to comfortable trends this summer, nothing beats the terry cloth styles—aka "towel" clothes—that we’ve been spotting all over our favorite influencers lately. Yep, the retro fabric reminiscent of 1970s poolside glamor is having a major moment right now and is making its way into our wardrobes this season in the form of cute and cool rompers, matching sets, bikinis, bucket hats, and cover-ups, to name a few.

The plush fabric may be heavier in weight than other summer fabrics such as linen or cotton, but its fluffy, quick-drying texture is perfect for keeping you cool on blistering-hot days, not to mention it's very handy for drying off after a dip in the pool or ocean. The fun trend already has a celeb following (Hailey Bieber is a fan) and exudes a fresh and free-spirited summer vibe, which is exactly what we need this season. Keep scrolling to see some of our favorite terry cloth pieces to shop right now.

terry-cloth-fashion-trend-293169-1620778008842-main

(Image credit: @terry.towelling)

terry-cloth-fashion-trend-293169-1620778261992-main

terry-cloth-fashion-trend-293169-1620779026100-main

(Image credit: @rachelnosco)

terry-cloth-fashion-trend-293169-1620778340596-main

(Image credit: @lackofcoloraus )

terry-cloth-fashion-trend-293169-1620845951206-main

(Image credit: @lavestelaveste)

terry-cloth-fashion-trend-293169-1620779362921-main

(Image credit: @lucy_folk)

terry-cloth-fashion-trend-293169-1620778106996-main

(Image credit: @amaka.hamelijnck)

Up next, 43 under-$100 items for every warm-weather occasion.

Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.