6 Winter Trends You Can Get From Zara, Nordstrom, and H&M


(Image credit: @hm via @saraollila; PICTURED: H&M Stand-Up-Collar Puffer Jacket ($50))

There is an extreme comfort that comes from shopping at all of your favorite stores, and if Zara, H&M, and Nordstrom aren't on that list of yours then please click out of this story. Just kidding, stay! Here you will find the trendiest and easiest three-stop shopping trip featuring the most popular winter trends from everyone's favorite affordable retailers. 

Including an array of outerwear, layering essentials, boots, and more, the six winter trends listed below are best shopped at Zara, H&M, and Nordstrom if you're a gal on a budget (unless you buy the Bottega Veneta rain boots). Stalking the Internet for the best of the best in every new trend category is fun and all until you have 100 tabs open and your computer is making the sound of a lawnmower, so let me take the hard work off your plate and just sit back and enjoy this easy seasonal shopping roundup

Neutral Puffers

Back when puffer jackets became cool again, it was all about the obnoxiously large shape and bold colors, but this winter, the more neutral and versatile your puffer, the better. And honestly, thank God. 


Wellies and all their puddle-proof glory are one of this season's biggest boot trends and luckily, they provide both comfort and practicality. From classic rain boot brands like Hunter to Bottega Venetta's bright and trendy iteration, there are really so many to choose from. 

Sweater Sets

Sweater sets including cardigans and tanks to vests and pants are officially everywhere. Whether you're lounging around your home or are looking to continue that cozy feel outside of your home, these comfortable co-ords are for you. 

Second-Skin Tops

The good news about second-skin tops is that they will still be trendy come spring 2022. These thin tops are good for wearing alone or layering underneath all of your favorite winter counterparts. 


If you're tired of hearing us talking about shackets, I'm terribly sorry, but they are proving to get more and more popular by the second. From plaid versions to faux leather styles, this is the one outerwear trend that just won't quit. 


Leather is basically a classic at this point, but the sheer volume at which fashion girls have been sporting it lately makes it feel more on-trend than ever before. 

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 

She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.