Save Your Money—These Cult-Loved Sephora Finds Are Actually So Affordable


(Image credit: @javiera)

Even before I become a beauty editor, I knew the walls of Sephora like the back of my hand. (Yep, I've always been that obsessed with beauty.) And now, if pressed, I could probably name every single brand that's sold at the retailer, in addition to each of said brand's best-selling products. I'm well-versed, if I may.

Despite the influx of new formulas that hit the beauty market each week, there are certain products that will just go down in history as truly the best and most iconic, complete with devout cult followings. And, surprise, surprise, a large ratio of those products can be found at Sephora. Another, far more surprising fact? A huge helping of those products are actually startingly affordable and fall under the $40, $20, and even $10 mark in some cases. Intrigued yet?

I wanted to celebrate some of the industry's most illustrious beauty icons—the products you can buy and try with full, 100% satisfaction guaranteed confidence—that also boast reasonable, bank account-friendly price tags. Of course, everyone's definition of "affordable" is varied, but below, I'm sharing 20 A+ Sephora products that have rave reviews, mass followings, and an under $38 price tag. Keep scrolling! 

Next: I Stalked Sephora's 100 Best-Selling Skincare Products—This Is What I Would Buy

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.