Scandi Girls Always Look Chic Thanks to These 31 Items

affordable-scandi-girl-clothing-305368-1675462251476-main

(Image credit: @emilisindlev)

Call it globalization, or call it the Matilda Djerf effect—Scandi style is everywhere. Over the last few years, the world has turned its gaze on Copenhagen street style, cool influencers with cooler clothing, and butterfly haircuts for inspiration, seemingly leaving behind other style influences like Londoners and New York fashion people. (We still love you, French girls!)

Categorized by its whimsical take on elevated basics and color-coordinated accessories, Scandi-girl style often precedes the normal trend cycle before it reaches the United States. Sweater-vests and button-down shirts? Been there, done that. Loafers and socks? So 2018 for them. If something is on-trend in New York or Los Angeles, you better believe the women from Denmark, Sweden, Norway, and Finland were wearing it months before. 

Now that spring is approaching and Scandi-girl season is about to soar again, it's time to look back at the winter essentials all the cool girls wear (while riding their bikes, of course). If Copenhagen Fashion Week street style was any indication, Scandi women live their lives in full Technicolor. Below are all the essential items the European fashion crowd always has in their wardrobe.

Shop the Scandi-Girl Edit

Next, I Started Spring-Cleaning My Closet—6 Trends I'm Adding and 6 I'm Donating

Assistant Shopping Editor
Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Queen Elizabeth II's corgis, Roe v. Wade frontline protests, and the emergence of jorts (or jean shorts for the uninitated). At Who What Wear, Ana is responsible for delivering smart, insightful, personality-driven shopping guides and trend features for a digital-first generation.

Before joining Who What Wear, Ana was Glamour magazine's editorial assistant, where she focused on daily news and special packages, including leading the brand's 2022 Met Gala coverage. For more than half a decade, she has covered style, beauty, and digital culture for publications such as Paper magazine, Harper's Bazaar, Vogue Japan, and Allure, among others. Ana has been called a rising star in media by publications such as Nylon and Teen Vogue. (Her mother, meanwhile, calls her "the coolest person" she knows.)