4 Fall Beauty Trends You Can Copy for Less Than $20 Each


(Image credit: @hunvanngo)

The most exciting part of any new season is seeing the latest batch of trends. Being the makeup-loving, trend-obsessed editor that I am, I especially love seeing what’s popular in beauty. Here’s what I’ve seen so far: Vampy, dark-red lips and nails have officially made their annual comeback. I’m also happy to report that summer’s super-easy latte-makeup look is still trending. And I’ve seen an increase in highlighter—I guess we all want to maintain that post-summer glow. To take the guesswork out of shopping, I found the best products to re-create these trends for under $20. However, if you’re able to treat yourself, I also included a handful of luxe finds, particularly in the skincare category, because I couldn’t help it. Keep scrolling to shop my favorite fall beauty trends.

Latte Makeup

Latte makeup is a delectable trend that’s code for a light-brown, monochromatic makeup look. It only requires a couple of key products: a milk-chocolate bronzer for your cheeks and eyes and a latte-toned lipstick for your pout.

Autumnal Lips

Vampy lips in deep shades of maroon, burgundy, and merlot are an autumnal classic.

Cherry Mocha Nails

Cherry mocha nails are one of the fall’s trendiest manicures. It’s a deep maroon shade that resembles a black cherry.

Megawatt Glow

Adding some shimmer to the eyes and cheeks brightens up your whole complexion, which is a must in fall and winter. You could go with a trendy golden champagne or a frosty vanilla for a Y2K-inspired look.

High-Tech Skincare and Devices

Beauty insiders are prioritizing cutting-edge skincare formulas and high-tech devices, especially as the weather gets cooler. These effective formulas come with a price tag, but to be honest, they’re worth it for flawless skin.

Emma Walsh
Associate Beauty Editor, Branded Content

Emma is an associate beauty editor of branded content. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.