You Won't Believe Which Brand Beat Chanel as the Most Re-Blogged of 2014

Meghan Blalock

Tumblr is a place where people show their love for brands, people, and places (and much, much more) by re-blogging already-existing posts containing the objects of their desire and admiration. We already saw that Kendall Jenner topped the blogging site's list of the most-shared models of the year, and now we're getting into more interesting territory: the most-shared fashion brands on the site.

When we saw the list, it proved to be as revelatory as it was surprising. While every big designer name from Chanel to Givenchy to Versace unsurprisingly made the list, it's the order in which they fall that is the most unexpected. Here's the full list of the top 20:

  1. Nike 
  2. Chanel
  3. Vans
  4. Dior
  5. Versace
  6. Givenchy
  7. Victoria’s Secret
  8. Sheinside
  9. ROMWE
  10. Adidas
  11. American Apparel
  12. Elie Saab 
  13. Angelic Pretty
  14. Converse 
  15. Urban Outfitters 
  16. Drop Dead 
  17. Lilly Pulitzer
  18. Prada
  19. Yves Saint Laurent
  20. Alexander Wang

Yes, Nike beat out Chanel as the most re-blogged brand of 2014. And perhaps even more shockingly, Alexander Wang—whom you would think would be near the top, considering the international hype surrounding his collaboration with H&M—came in at 20th place. At the very least, this list is a very interesting cross-section of what fashion folks on Tumblr are most intrigued by, interested in, and inspired by.

Are you as shocked by this list as we are? Tell us in the comments below!

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