Bet You Didn't Know the Difference Between Danish and Swedish Style

With Copenhagen and Stockholm Fashion Weeks arriving one after the other, we've been particularly nosy about Scandi style of late. Pernille Teisbaek informed us of the one thing she cannot imagine Scandi girls ever getting into fashion-wise, and we've pored over endless pics of stylish Danes in Copenhagen's sunshine. Now comes the street snaps of the Swedes, but one question has been bugging us throughout: Can the term "Scandi style" really be applied to one and all? Surely there are differences between Danish and Swedish style in the same way that girls in Leeds may well dress differently from girls in London. Especially after seeing super-bright colours and a whirlwind of prints at CPHFW, we couldn't help but raise the question—this wasn't Scandi style as we knew it.

The answer is—according to our sources in the know—yes, there is one major difference. Super-blogger Linda Tol tells us she thinks "the silhouette is still clean and minimal, but the Danes play more with colours and prints… It’s not as minimal as the Parisian woman, but it’s not as loud as the Italian woman. I think it’s like a mix in-between, and I think that’s the reason I like this Scandi style so much."

Pernille Teisbaek agrees: "I agree the Swedish and the Danes for sure have developed in a colourful direction, which I believe have added a more personal feel. Compared to the Danes, the Swedish style is still very minimalistic and classic, but I also like the mix of these two worlds that together brings out something quite amazing." And blogger Marie Hindkaer-Wolthers echoes this sentiment: "I think the Swedes dress more minimally and elegant whereas the Danes are more edgy and laid-back."

So there you have it—and we've got lovely sidewalk/catwalk pictures to prove it.

Scroll down to see some Danish vs. Swedish style—and shop out the two similar (but distinctly different) camps below.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.