The New It Bag of 2017 Is So Unexpected

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(Image credit: Style du Monde )

We're only 11 days into the New Year, but shoppers have already been exhibiting some strong inclinations towards 2017 trends. According to new data from Lyst, there's one unexpected trend that's blowing up right now: quirky, extra-colourful bags. For instance, Lyst reports that Loewe's Elephant Bag (£875) has seen a whopping 300% increase in searches and a 128% increase in sales since January 1, compared to the brand's averages. Do we sense an It bag in the making?

Another bag that has been popular since the New Year is Anya Hindmarch's Loose Pocket Pouch (£195), which has seen a 222% increase in searches and an 80% increase in sales. Featuring playful googly eyes, the cute clutch is the perfect outside-the-box accessory. A rainbow crossbody bag and a punchy beach tote round out Lyst's selection of hot items of 2017.

Scroll down to shop the colourful bags that shoppers are going crazy for in 2017, according to data from Lyst.

See more of the S/S 17 fashion trends on our radar.

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.