How to Strategically Shop the Sales Like a Fashion Buyer

Hannah Almassi

When is a discount not a good discount? When you’ve bought something you’ll never, ever wear (not in a million years!) and it languishes, gathering dust in the back of a closet. This mistake is easy to make when the frenzy of the post-Christmas sales comes around with tempting reductions and competitive, wild shop-floor scuffles, but this season we want to make it easy for you.

We’ve harnessed the knowledge of those who really know what’s worth snapping up as much as they know what’s best avoided: fashion buyers are at the very epicentre of stock movements, at the inception of a brand boom, and always with one foot into the next season (or even further) keeping their fingers firmly on the pulse.

Here are five tips on how you can navigate the cut-price craziness with grace and some seriously successful wardrobe additions. Scroll down to get the buyers’ advice and top buys now…

Do you have your wish lists prepped? Tell us what you'll be looking out for in the sales via the comments box below…

Opening Image: A Love Is Blind

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