Clique is the content and technology company behind the popular fashion brand Who What Wear (www.whowhatwear.com), the leading platform for premium, shoppable fashion and style content. In addition to WhoWhatWear.com, Clique owns and operates the lifestyle site, MyDomaine (www.mydomaine.com), beauty site, Byrdie (www.byrdie.com), and exclusively represents a large, curated collection of the top blogs in fashion, beauty, and lifestyle as part of its online sales offering. Through its content-first approach, Clique delivers 360° integrated and native advertising programs that drive brand lift as well as sales conversions, all while inspiring readers to discover and shop. The Clique brands boast over five million social media followers to date.
Who What Wear is the fashionable friend that everyone wants.
WhoWhatWear.com is the leading online platform for premium and original style and shopping content, catering to trend-setting fashion lovers and their followers between the ages of 18-34. This multi-media brand reaches its audience through original web, mobile, and social content, as well as a daily email newsletter. With an emphasis on making fashion approachable and style attainable, WhoWhatWear.com connects readers with expert advice while providing tips and insider information from across the world. WhoWhatWear.com is the 3rd largest fashion brand on social media, following Vogue & ELLE. Who What Wear was launched by two former ELLE magazine editors, Katherine Power and Hillary Kerr, in 2006 and is located in Los Angeles.
Byrdie is all things beauty.
Byrdie is a shoppable online and mobile content platform focused on all things beauty— the best products on the market, to the latest celebrity trends, to timeless and instructional "how-tos." Launched by the creators of WhoWhatWear.com, the site gives readers access to expert-information, including celebrity beauty secrets, and insider tips from the world's top hairstylists and makeup artists. Its glossy features and unique celebrity spin position Byrdie as both a resource and an inspiration for those seeking informational and shoppable online beauty content. Byrdie was launched in Los Angeles in 2013.
MyDomaine is life, elevated.
MyDomaine is a 100-percent shoppable online content publisher of chic, everyday lifestyle inspiration and advice. Featuring the most beautiful homes, the best product recommendations, fresh recipe ideas, tried-and-true career and finance tips, insider travel guides, the hottest news in music and film, parenting secrets, and sage relationship and life advice, it’s the singular destination for self-made millennial women to consume content that inspires a life well-lived. Launched by the creators of WhoWhatWear.com, the multimedia brand offers an elevated yet accessible approach to stylish living and reaches its 25-34+ audience through original web, mobile, email, and social content. Formerly known as Domaine, MyDomaine was launched in Los Angeles in 2013.
Hillary Kerr and Katherine Power are the co-founders Clique, which includes WhoWhatWear.com (celebrity style and runway trends), MyDomaine.com (lifestyle), and Byrdie.com (makeup and beauty). Prior to the launch of WhoWhatWear.com, Kerr was a Los Angeles-based writer for publications such as ELLE, Teen Vogue, and Nylon; Power was the West Coast Editor for ELLE and ELLEgirl. Kerr and Power are also the co-authors of two books: Who What Wear: Celebrity and Runway Style For Real Life (Abrams, September 2009) and What To Wear, Where (Abrams, March 2011).