If you are serial shoppers like us at Who What Wear, chances are you are extremely familiar with the top online luxury fashion retailers—Net-a-Porter, The Outnet, and Mr. Porter. At the helm of those premier shopping destinations is the president of luxury and fashion, Alison Loehnis. Disrupting and dominating the industry, Loehnis has catapulted the three platforms into a new era of luxury shopping.
Since joining Net-a-Porter in 2007, Loehnis has evolved the business through major moments of strategic growth, including the launches of The Outnet in 2009 and Mr Porter in 2011 and a merger with Italian online fashion retailer Yoox in 2015. She's also led the company through massive global expansion, including regional hubs in the United States, Asia, and the Middle East. In fact, if you happen to live in New York, London, or Hong Kong, you've likely experienced the luxury of the same-day delivery service, allowing customers to receive their orders within just hours of purchase. Today, the group has fostered an audience of 1.2 billion across its online destinations and continues to pave the way for online shopping through innovative initiatives led by Loehnis.