How Revolve Continues to Take Over the (Retail) World

In case you're not familiar with REVOLVE, let us introduce you. REVOLVE is an e-commerce powerhouse, stocking over 700 brands across fashion and beauty, and host to one of the most drool-worthy hashtags on Instagram—#REVOLVEaroundtheworld (68,000 posts and counting).

The hashtag is part of REVOLVE's unique approach to influencer marketing, where essentially the brand takes a roster of influencers on a holiday to a beautiful location, with the goal to have your Instagram feed taken over by lust-worthy holiday snaps (and outfits, of course).

REVOLVE has been working closely with influencers for just over a decade, with a strategy firmly rooted in data and analytics. One of the first influencer collaborations REVOLVE worked on was with Rumi Neely of Fashion Toast. The influencer still works with the brand to this day. 

While recently in Australia to launch REVOLVE into this market (free shipping on orders over $100 USD and free returns), we sat down with co-founder Michael Mente to learn more about the brand's success, how he thinks about the future of fashion, and what's next.