The Red Carpet Isn’t Just For Celebs Anymore, Here’s Why

As anyone who lives in L.A. can tell you, red carpet events are an almost daily occurrence. One drive down Sunset Boulevard and you'll spot a celeb in a beautiful custom couture gown you saw go down the runway just a few months back. Unfortunately we typically aren't personally invited to stroll down the red carpet ourselves; we tend to settle for scrolling through the best-dressed galleries, admiring all the glamorous looks from the comfort of our couches.

But San Francisco–based personal styling service company Stitch Fix wanted to change all that. One recent sunny afternoon at The Grove, the company created a red carpet experience in the middle of the outdoor mall—paparazzi and journalists included. We sent WWW Managing Editor Kristen Nichols and blogger Sheryl Luke of Walk in Wonderland to host a portion of the event, where they saw the red carpet come to life. Keep reading to see what they thought.