We've Tried Every Single Product From Rare Beauty—12 Standouts We'd Buy Again

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(Image credit: @selenagomez)

Weirdly enough, it took me a while before I got around to trying Selena Gomez's hero brand, Rare Beauty. I really don't have an excuse. I was simply sleeping on a major gem until fate intervened and our team of editors decided to collectively try on the Soft Pinch Liquid Blush. It was then that I truly fell in love. After that, I knew I needed to give the rest of the brand's roster of products a go ASAP.

The thing is, Rare Beauty doesn't just make really good makeup. Gomez made sure that the brand is moving the conversation forward in a positive way when it comes to our ideas about beauty. It breaks down unrealistic beauty standards and encourages any and all who wear it to embrace their individuality. And that's not all. Gomez also launched Rare Impact and the Rare Impact Fund alongside the brand to help connect people to resources that support their mental health. She also aims to bring more mental health services to educational settings to so people feel more supported from a younger age.

Basically, Rare Beauty does it all, and I'm more than happy to report that the products are also loved dearly by our editors. Now that I've fully talked up the brand, keep scrolling for the Rare Beauty review to end all reviews. We've called out our absolute must-have products from the brand below.

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(Image credit: @nataliemckeough)

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(Image credit: @tostos_)

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(Image credit: @selenagomez)

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(Image credit: @tobimakeup)

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This article was originally published at an earlier date and has since been updated.

Shawna Hudson
Associate Beauty Editor

Shawna Hudson has worked in editorial for over six years, with experience covering entertainment, fashion, culture, celebrities, and her favorite topic of all, beauty. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, Mane Addicts, and more. She is currently an associate beauty editor at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.