Meet Zara's Younger Sister Brand That Everyone Will Shop Today

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(Image credit: Pull & Bear)

Calling all Zara stans, if you shop the retailer just as much as we do (i.e., a lot) then this one's for you. You may know about Zara's sister brands like the equally as on-trend and affordable Stradivarius and Bershka since Zara's parent company, Inditex, owns a handful of cool Spanish brands. However, there's a good chance you've never heard of another of its other sister brands, Pull&Bear, since it wasn't sold in the U.S.—until now, that is.

Pull&Bear just launched its e-commerce in the States, so now we can finally shop the Zara-adjacent brand that our Spanish and European fashion friends already knew about for a while. We're calling Pull&Bear the little sister to Zara because its offering skews a tad more trendy and youthful than good old Z. Soon you'll be shopping here for fun-loving pieces like tie-dye tees, bucket hats, and all the chunky-soled shoes your heart could desire. And everything is slightly more affordable than you'd find at Zara, too, so add that to the list of reasons to check out the newest Inditex brand in town.

To get a taste of all the cool things on offer at Pull&Bear, keep reading to shop our edit and then wait patiently because we just know all the fashion girls will be wearing the brand soon enough.

Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.