30 New Designer Pieces That Are Oozing With It-Item Potential


(Image credit: @dualipa; Pictured: Ferragamo Prism Bag (1926))

I know I speak for the whole of my editor colleagues when I say that the spring collections haven't left our minds since we first saw them on the runways last fall. It was a collectively strong season that embodied the leading aesthetics like quiet luxury, '80s excess, and Barbiecore which are all anyone can talk about right now. So now that the spring collections have officially hit the market, it's time to break down the key buys that are poised to define the season.

As someone who spots It items like it's her job (which it basically is), I did a deep-dive into the new arrivals section at one of my favorite luxury retailers, MyTheresa. After spending hours digging through the site, I pulled out 30 finds that are particularly strong. If you ask me, each of these new arrivals is just oozing with It-item potential and I think it's only a matter of time until they pop off on social media and beyond. Whether it's the exciting new Maximilian Davis–designed Prism bag for Ferragamo or Khaite's oversized gold bangle, the shoes, bags, clothes, and jewelry you're about to see ahead are early contenders for the most popular designer items of spring 2023. Don't say we didn't warn you.

Next: The Spring 2023 Shopping Guide: Where to Buy the Biggest Trends of the Season

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.