The New Wool Sports Bra You Didn't Know You Needed Until Now

Photo:

P.E Nation

You might not typically associate wool with activewear, but a new collaboration will change your mind. P.E Nation has teamed up with Woolmark on a chic new collection that's different from your go-to staples in the best way. "In contrast to synthetics, wool is an active fiber that reacts to changes in the body's temperature and works with the natural elements to keep the wearer comfortable and dry," the brand explained in a press release. Intrigued? We thought so. 

Plus, if you agree that the best campaigns are real and sans Photoshop, you'll probably love the collaboration's ads starring Jessica Hart. "The campaign images remain completely un-retouched and are a true reflection of working with the 100% natural, renewable and biodegradable Merino wool fiber and capture Luma's love of natural beauty," the press release reads. Yep, that's called synergy, folks. Scroll down to shop the collab for yourself.