This Cult-Favorite Skincare Brand Is Having a Sneaky Sale—17 Items to Prioritize
When we hear about a skincare sale, we instantly perk up. Our eyes dart up, we lock our phone screens, and we put down our coffees. Why? The word "sale" is our cue to do what we do best: scroll and research until we find the best deals on the best products. Then, and only then, we share them with you.
Well, a cult-favorite, internet-famous brand just launched a sneaky sale. We're talking about the science-focused skincare brand Paula's Choice. Here are the details. From September 26 through October 1, Paula's Choice is offering 15% off sitewide, plus free shipping on all orders. That means 15% off some of its most popular products, such as the Skin Perfecting 2% BHA Liquid Exfoliant. Yep, that's the very product that caused a frenzy on TikTok. If you're stocked up on your old standbys, maybe you should take this as an opportunity to find new favorites. We obviously have some recommendations. Ahead, see the 17 can't-miss products to prioritize during this sale, according to us, your friendly neighborhood beauty editors.
I'm going to start with the brand's most popular product. (It's actually its top product worldwide!) This TikTok-viral leave-on liquid exfoliant unclogs pores, smooths skin texture, and evens skin tone. It's all thanks to salicylic acid, a beta hydroxy acid (BHA) that sheds built-up layers of dead skin. Don't think it'll cause irritation, though. It uses 2% BHA along with green tea to soothe skin.
It can be applied once every other day to start. If your skin doesn't react poorly to it, you can use it daily. Simply pat it on your skin with your hands or a cotton pad after cleansing and toning and before moisturizing. Be sure to wear sunscreen during the day; exfoliating acids can make the skin more sensitive to UV light.
If you struggle with workout-induced clogged pores and acne, this body spray is a must. The alcohol-free formula is enriched with salicylic acid to unclog pores and prevent new breakouts from forming. Plus, it soothes redness. Trust us—buy this and toss it in your gym bag. You'll thank us later.
Don't sleep on an at-home chemical peel. Using one is the easiest way to brighten the skin, even tone, and smooth lines and wrinkles. This one uses a 25% AHA blend as well as 2% BHA to resurface the skin. With a formula like this, it's no joke. Use it once, and—we kid you not—you'll see a difference in your skin.
Azelaic acid is basically the gold standard in targeting discoloration and uneven texture. This handy little tube contains 10% azelaic acid, plus licorice root and salicylic acid to fade acne scars and brown spots in a snap. It's a booster, which means you can use it alone or add it to another serum or moisturizer.
Skincare goes beyond your face. I'm going to be giving my body a little TLC with this niacinamide-spiked body serum. It targets patchy, uneven, and rough skin, making it brighter and more even over time. It even strengthens the skin barrier to prevent irritation.
Oily-skinned folks, listen up. This primer controls oil and minimizes the appearance of pores for a velvety skin finish à la TikTok's favorite "cloud skin" trend. So if your makeup slips and slides due to excess oil production, snag this handy primer at a discount.
Another "booster," this one contains 15% pure vitamin C for powerful brightening and antioxidant capabilities. Just like any other booster, you can use it alone or add it to another serum or moisturizer for a supercharged kick of vitamin C.
One of the brand's best sellers, this mineral sunscreen is lightly tinted—a slight peach—to avoid leaving a white cast. While it protects the skin from UV light with SPF 30, it also protects the skin from free radicals with antioxidants. It's basically a city dweller's best friend.
This serum is perfect for anyone who wants to reap the benefits of retinol without incurring any of the harsh effects (think burning, peeling, and redness). It uses low-strength 0.03% retinol to improve the appearance of the skin, and antioxidants protect against free radical damage.
We're big fans of using peptides in our skincare routines. These short-chain amino acids help firm and plump the skin over time, which means less sagging, fine lines, and wrinkles with age. It uses six different peptides for a holistic approach to skin-firming. Count us in.
Imagine taking the two best anti-aging ingredients and combining them in one serum. That's what this does. It combines pure retinol and vitamin C to smooth and prevent wrinkles. It's effective, to say the least.
Did you know Paula's Choice had a sunscreen oil? We didn't, but now, it's at the top of our wish list. It offers SPF 30 in a weightless, glow-inducing format. BTW, it's clinically proven to protect the skin from UV light, blue light, and free radicals, so yes, it works.
This eye cream targets discoloration, dullness, and loss of firmness—the trifecta of eye-area aging. It does so with 5% stabilized vitamin C, skin-firming peptides, and plumping hyaluronic acid. Plus, the light and creamy texture plays well with makeup.
Don't let anyone tell you that face scrubs are too harsh. Sure, some of them are, but if you find the right one, it can smooth and brighten your skin without causing irritation. That's what this one does. It uses round, biodegradable jojoba beads to whisk away dead skin, sunscreen, and makeup. Bonus: It has a milky texture that rinses off easily. (There's nothing worse than a face scrub that lingers long after rinsing.)
We're going to say it. Paula's Choice cleansers are underrated and deserve more credit. This one, which is a best seller, is gentle enough not to irritate the skin but effective enough to actually clean it. It's all thanks to hyaluronic acid, ceramides, and aloe, which work together to hydrate the skin and strengthen the natural moisture barrier.
Think of this toner as a tall drink of water for your skin—a tall drink of water that can replenish essential antioxidants and fatty acids. Its milky texture hydrates and plumps skin so it feels soft and comfortable. We recommend buying a bottle to replenish your skin when the cold, dry weather comes.
This super-lightweight lotion is chock-full of antioxidants to brighten, soothe, and protect the skin. In other words, it's effectively anti-aging. The best part is that it doesn't contain any fragrant plant oils that can cause redness and irritation.
Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.
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