Festival Season Is Around the Corner—Here Are the Styles to Try


(Image credit: Paige Newton)

Every year, we patiently wait for festival season to roll around so we can see the slew of new styles fashion girls have conjured up for the most Instagrammed time of the year. And festival season’s opening event, South by South West in Austin, Texas, never disappoints. While desert festivals tend to have a bohemian vibe, we look to SXSW for outfits that feel fresh and bright. Case in point: our annual SXSW house party with Camille Styles and all the vibrant looks we snapped there. From a camel-shaped bag (yes, really) to a black-and-white color-block ensemble, we took home plenty of style inspo for the festival season ahead.

Ready to journey deep into the heart of Texas?


(Image credit: Paige Newton)

The scene was set with stunning bouquets. 


(Image credit: Paige Newton)

Who What Wear co-founder Hillary Kerr mixed things up with a printed skirt and a black-and-white bag—a fun way to play with prints and colors. 


(Image credit: Paige Newton)

As expected, all the paper goods, especially the notebooks guests were given (courtesy of Sugar Paper) were spot-on.


(Image credit: Paige Newton)

There it is: the Kate Spade wicker camel bag. (You can snag one for yourself here.)


(Image credit: Paige Newton)

We love this take on floral—rather than going traditional, this guest went for a watercolor motif. The rich poppy hue stands out against the deep blues.


(Image credit: Paige Newton)

Guests were gifted with cosmetics from W3ll People.


(Image credit: Paige Newton)

No all-black outfits here, folks!


(Image credit: Paige Newton)

Styles, the evening’s host, wore a ruffle-sleeved striped dress—the perfect contrast to all the bright ensembles. Here, her and Kerr are toasting their efforts with a glass of Veuve Clicquot champagne.


(Image credit: Paige Newton)

And, it's not a party without Casamigos

Want an easy look for festival season? Check out these perfect T-shirt–and–jeans combos.

Nayiri Mampourian
Senior Fashion Editor, Branded Content

Hi! I'm Nayiri, Who What Wear's senior fashion editor for branded content based in my hometown, Los Angeles. It all began in 2014 when I landed an internship at the company and never looked back. While I do love writing my fair share of fashion stories, my heart really belongs in the brainstorm room when I have fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. My style tends to be more classic (I love a good black-and-white look with gold accessories), and white pumps are kind of my thing. If I had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and I also have a major obsession with interior design. I'm a mom to a 1-year-old baby girl named Sophie, and I fully plan on training her to spot fashion trends by the time she's 10. That's all!