Every year, we patiently wait for festival season to roll around so we can see the slew of new styles fashion girls have conjured up for the most Instagrammed time of the year. And festival season’s opening event, South by South West in Austin, Texas, never disappoints. While desert festivals tend to have a bohemian vibe, we look to SXSW for outfits that feel fresh and bright. Case in point: our annual SXSW house party with Camille Styles and all the vibrant looks we snapped there. From a camel-shaped bag (yes, really) to a black-and-white color-block ensemble, we took home plenty of style inspo for the festival season ahead.
Ready to journey deep into the heart of Texas?
The scene was set with stunning bouquets.
Who What Wear co-founder Hillary Kerr mixed things up with a printed skirt and a black-and-white bag—a fun way to play with prints and colors.
As expected, all the paper goods, especially the notebooks guests were given (courtesy of Sugar Paper) were spot-on.
There it is: the Kate Spade wicker camel bag. (You can snag one for yourself here.)
We love this take on floral—rather than going traditional, this guest went for a watercolor motif. The rich poppy hue stands out against the deep blues.
Guests were gifted with cosmetics from W3ll People.
No all-black outfits here, folks!
Styles, the evening’s host, wore a ruffle-sleeved striped dress—the perfect contrast to all the bright ensembles. Here, her and Kerr are toasting their efforts with a glass of Veuve Clicquot champagne.
And, it's not a party without Casamigos.
Want an easy look for festival season? Check out these perfect T-shirt–and–jeans combos.
Hi! I'm Nayiri, Who What Wear's senior fashion editor for branded content based in my hometown, Los Angeles. It all began in 2014 when I landed an internship at the company and never looked back. While I do love writing my fair share of fashion stories, my heart really belongs in the brainstorm room when I have fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. My style tends to be more classic (I love a good black-and-white look with gold accessories), and white pumps are kind of my thing. If I had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and I also have a major obsession with interior design. I'm a mom to a 1-year-old baby girl named Sophie, and I fully plan on training her to spot fashion trends by the time she's 10. That's all!