Megan Fox Just Debuted "Red Velvet" Hair—This $19 Hair Dye Is Responsible


(Image credit: @meganfox)

In case you haven't heard, red is the color of the season. We're seeing red everywhere, from the runways to the streets. People are adding pops of red to their wardrobes with bags, shoes, and other statement clothing pieces. In the beauty world, red nails and red lipstick are taking centerstage, and "cowboy copper" hair is all over TikTok. Vibrant red hasn't woven its way into hair color yet—that is, until now. 

There are very few people who can make fire engine red hair look impossibly chic. One of those people? Megan Fox. Fox stepped out today sporting a new shade of bright red hair. Her stylist and colorist Dimitris Giannetos is dubbing the shade "red velvet." It's a sharp departure from her usual dark strands, but Fox pulls it off flawlessly (as she would with any hair color). 


(Image credit: Getty/Gotham/GC Images)


(Image credit: Getty/Raymond Hall/GC Images)

Luckily, Giannetos shared the product breakdown on his Instagram. If Fox's new dye job also has you itching to try red, you're in luck—the hair dye Giannetos used is only $19, easy to use at home, and semi-permanent. Keep reading for the full product breakdown. 


(Image credit: Getty/Raymond Hall/GC Images)
Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.