Sponsor Content Created With Bloomingdale's
Psst: This Is Where Stylish Brides Are Registering for Their Weddings
You don't have to be in your bridal era to know how much planning goes into one of the most important events of a couple's life. When couples are busy handling invitations, venues, attire, and cake flavors, the bridal registry tends to slip to the bottom of the miles-long list of wedding priorities. I'd go as far as to say that building a registry can feel more like a chore than an experience. But Bloomingdale's Registry has shifted this energy entirely, making it feel more exciting than tedious. Known for its variety of designer clothes, handbags, shoes, and homeware, Bloomingdale's specializes in curated selections for all tastes and lifestyles. It makes perfect sense that its top-notch offerings extend to its in-store services as well.
With Bloomingdale's, you never have to worry about building your registry on your own. The retailer's dedicated concierge is there every step of the way, offering product recommendations that align perfectly with your personal style and ensuring that you receive exclusive perks. These include discounts—20% off dresses, suits, and more—plus any remaining items on your registry will be 20% off for six months after your wedding date. One of our favorite digital creators, Maggie McCormack, got to experience the joys of creating a registry at Bloomingdale's and documented it all, along with some key advice for couples, below.
Maggie's approach to her wedding registry: "I focused on things that felt like us, what represented our style, and items we'll actually use every single day. Everything we picked feels classic, thoughtful, but also fun! From the timeless tableware to playful pieces that can spark joy in our everyday routine, every item reflects our personal style and how we want to live our lives. Function meets style was the goal—things that will make everyday life a little more beautiful, as well as being easy and functional."
What Maggie's most excited about: "What excited me most about starting our wedding registry at Bloomingdale's was walking into the showroom and seeing everything in one place. From the beautiful brands to the thoughtful touches like a welcome gift and breakfast, we immediately felt special—[it was] like a fun, celebratory part of planning our wedding rather than a checklist."
Maggie's unexpected finds: "I was surprised by some of the unique brands and pieces I wouldn't have thought to include or had never heard of before, like statement glassware, some of the china, and specialty cookware. Seeing it all in person made it easy to get inspired. I never thought I could get this excited over a Dutch oven… but I absolutely did!"
Maggie's standout piece: "One piece I'm most excited to use right away has to be our china sets! I had so much fun with our Bloomingdale's concierge putting them together—you can really show your personal style through the patterns and how you stack them. Jack, on the other hand, is most excited about that espresso machine!"
"Walking around the Bloomingdale's Registry floor, I absolutely fell in love with Juliska china and dining items. I loved all of the patterns and colors—it instantly made me feel happy. And this serving platter was definitely at the top of my list."

Maggie's advice for couples: "Focus on what you'll actually use and love, but don’t be afraid to mix in a few statement or unexpected pieces. Take full advantage of the perks and guidance Bloomingdale's offers—it truly elevates the experience and makes it so much more fun. The Bloomingdale's Registry service team is absolutely amazing! They made the whole process effortless, truly listened to our style, offered thoughtful recommendations, and guided us every step of the way. With the perks, bonus gifts, and personalized guidance, it felt completely stress-free! One piece of advice our concierge, Valerie, shared with me at the start of the process really stuck: Be present in every single moment of your bridal journey. You only get one of these, so savor the excitement of each event… even something as simple as shopping for your registry."

Aniyah Morinia is a beauty and fashion editor based in New York City. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).

