Jigsaw Is Our Favourite Brand Right Now—Here's How to Get 20% Off

Sponsor Content Created With Jigsaw

There are certain things that can send the Who What Wear UK team into fashion overdrive. When a key product gets restocked, we don't wait politely for others to step in, and when Sienna Miller wears something from the high street, all plans are cancelled and the diary is cleared until we track down that item. But nothing (nothing!) changes the game quite like a discount at one of our favourite stores or brands. And one such drop-everything moment is about to land right in your lap: Jigsaw is offering Who What Wear UK readers a very brilliant 20% off. Just use the exclusive promo code WWW20 at online checkout from April 26 until May 13, and you'll have yourself a dreamy discount on the brand's loveliest pieces.

Under normal circumstances, we'd already be impressed—Jigsaw is a luxe label loved by royals, editors and celebs alike. During its 50-year existence, it has always been known for timeless and high-quality goods, two factors that are important to consider when purchasing, discount or not. But what makes this offer even more exciting is that over the past few years, Jigsaw has become something of an inside secret for really modern, cool-girl pieces. Fashion experts go to the brand for designer-level pieces with a more affordable price tag, and the label now spans a very chic spectrum of styles both classic and directional.


(Image credit: Michaela Efford)

Who What Wear's Emily Dawes wears a bright-blue trouser suit from Jigsaw—they have amazing tailoring online.

It all comes down to the fact that Jigsaw Creative Director Jo Sykes (formerly of Giorgio Armani and Alberta Ferretti) has been shaping the premium brand's new look since 2019, and every season, the collections get stronger and stronger. Only recently have we charted the beauty of Jigsaw's bold tailored suits, perfect slip skirts and pretty spring dresses. The brand has cornered the market for top-quality outerwear (one particular coat has been crazy-popular with influencers recently). It's provided us with many cool layering pieces (yes to those fine-knit tops) and our top-rated leather trousers on the high street. There's also a very sophisticated line-up of summer sandals that look far more expensive than they are and a host of new-in designs that are perfect for a heatwave in the city or to throw in a well-curated suitcase. Keep scrolling to see our top picks, and don't forget to use your exclusive discount (WWW20). Enjoy! 

Shop our top Jigsaw pieces: