Kim Kardashian Wore the Provocative Underwear Trend Everyone Has Been Trying

The visible-underwear trend just won’t quit. We’ve been tracking it for almost a year now with nary a celeb that hasn’t tried the look, including Kim Kardashian West, J.Lo, Bella Hadid, Emily Ratajkowski, and Hailey Bieber. And since we’re spending a lot more time at home in cozy clothes right now, it was only a matter of time until the provocative look came for your loungewear. Thankfully, this iteration seems to put a premium on comfort, as thongs have been largely swapped for high-waisted underwear, "granny” panties, and logo briefs. Cut to the ’80s sweatpants trend that has conveniently come back in style, and you’ve got a pairing that’s quickly taking over Instagram.

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(Image credit: @emrata)

As for which underwear brands are taking the spotlight, we weren’t surprised to spot Kim Kardashian West sporting her Skims line paired with sweatpants, and we’ve seen quite a few snaps featuring the Gen-Z underwear disruptor, Parade. We tapped Parade’s cofounder, Cami Tellez, to share her take on the underwear as an accessory phenomenon. "We really believe in the power of color to be therapeutic: a bright pair of underwear during a time like this one can uplift. Personally, it’s been so exciting to see our greater community embrace WFH and Zoom conference calls with playfulness and joy,” said the entrepreneur.

We also likely saw a boost in visible underwear imagery since Parade launched an initiative called #paradetogether, which donates $1 to Feeding America for every photo of you in your underwear (Parade or not). Naturally, some of the classic logo underwear, such as Calvin Klein has been a big hit, too, and we’re just waiting for someone to re-create the nostalgic look of visible Tommy Hilfiger underwear à la ’90s Aaliyah. With that, we’ll leave you to scroll through some of the best underwear-and-sweatpants combos we’ve seen yet.

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(Image credit: @skims )

Consider us convinced. We’re purchasing this ribbed set stat.

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(Image credit: @claudsiee)

The Parade panty party is one you want to get in on—trust us.

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(Image credit: @jordanrisa)

A all neutral tones look is an elevated way to try the trend.

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(Image credit: @piashah_)

Nothing says Gen-Z like a gothic font. 

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(Image credit: @florentinakorabi)

Here’s the Calvin Klein inspo you were waiting for. 

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(Image credit: @evemeetswest)

A splash of mint green adds a bit of joy to this cozy look.

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(Image credit: @_lestien)

Alternatively, double-layered sweatpants are an expert-level move. 

Editor in Chief

Kat Collings has over 15 years of experience in the editorial fashion space, largely in digital publishing. She currently leads the vision for editorial content at WhoWhatWear.com as the site's editor in chief, having risen through the editorial ranks after joining the company in 2012. In her role, she primarily works on leading content strategy and also contributes trend direction for Who What Wear's design collaborations. Collings is a Digiday Future Leader Awards nominee, was named Buzzfeed's best fashion Instagram accounts of the year, and is a member of the CFDA Awards Fashion Guild. She has worked with luxury brands such as Moda Operandi, Cartier, and Net-a-Porter, and her personal style has been featured in many publications including NY Times Fashion & Style, Vogue.com, and InStyle. Prior to Who What Wear, Collings did assistant styling work for brands such as Vogue, Teen Vogue, Lucky, and Oliver Peoples, as well as freelance fashion writing. She graduated from UCLA with a BA in communications and calls Los Angeles home.