How to Get Reposted on IG: 3 Brands Reveal What They're Looking For


(Image credit: @spiritedpursuit)

Sure, it's fun to get likes and comments from your Instagram followers, but don't deny that you'd love to get some virtual validation from your favorite fashion brands as well. When a brand shares your image with its large and dedicated fanbase, not only is it a nice gesture from a label that you spend your hard-earned money on, but it may also help you gain some IG followers and a larger reach. 

So what does it take to get reposted on a brand's official Instagram account? I went straight to the source and tapped the social media managers of three stellar brands for their tips and tricks to getting noticed. Yes, it takes more than just tagging! Scroll down to see what they had to say. 

Free People

"Your post will get noticed by us when you tag @freepeople and use #WhenWeWearFP," the brand's social team told us. "The first thing we check is that your outfit is in stock and that FP pieces are the focus, that you’re not trying to highlight any other brands equally. Action shots are always the most interesting. Rather than stopping to take a photo, take us through your day. Good composition and lighting matter but more than anything else we get excited about photos that are one-of-a-kind. Lots of creators try and mimic each other’s set ups, locations, and poses, but we’d rather see what makes you unique."


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Jade Swim 

"We love reposting images of customers showing the suit in great lighting, fully visible and with an interesting background or location," Jade Swim's owner and designer, Brittany Kozerski Freeney, told Who What Wear. "Of course, that's been harder to accomplish during the quarantine but we've had some pretty epic backyard images! Candid or posed is great as long as we can see the majority of the swimsuit. We rely on tagged images which are really important to note because if a customer just tags us in a comment, we will probably miss it due to the number of new followers we have and Instagram will only allow us to see a certain number of activity notes every time we log in. So we always recommend tagging @jadeswim so we can see your image!"


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Who What Wear x Target

"Whether you’re spotlighting a specific piece or just posting a great street-style shot, make sure any products featured are in clear focus," Who What Wear x Target's Instagram manager, Alice Burnett, told me. "Detail shots are a perfect example of this. Always try to ensure that you capture the details that make your styling unique. Also, keep in mind that busy or dark backgrounds tend to distract followers from the focus of the image, so it’s best to avoid shooting in these environments. Lastly, the most important tip is don’t over-edit. Today, images that feel raw and unfiltered perform best on Instagram."


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Next, how 8 fashion girls wear band tees, from London to L.A.

Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.