H&M's Having a Secret 24-Hour Sale—Shop These 28 Fall Finds Before It's Too Late
Though it might feel like the summer sales just ended, we're already back in the thick of it, but this time, you don't have weeks to ponder about what you want to buy. You only have a day, maybe two if you're lucky and your favorite store's feeling generous. Then, after the Labor Day festivities draw to a close, all of those once–red marked items go right back to being full price.
I, for one, am not about to let that happen. After all, the next big shopping holiday isn't until Black Friday, and that's still months away. So, when I saw that H&M was having a 24-hour Labor Day Weekend sale involving 20%-off markdowns across the entirety of its website, I didn't dilly dally or hesitate. I acted, scrolling through all of the brand's fall arrivals and selecting the pieces I love (especially with a lower-than-normal price tag) before pressing purchase. And to help make sure you do the same, I went ahead and listed out all of my finds below. You're welcome.

Eliza Huber is currently the Associate Editorial Director at Who What Wear. She joined the company in 2021 as a fashion editor after starting her career as a writer at Refinery29, where she worked for four years. During her time at WWW, she launched Go Sports, the publication's sports vertical, and published four (and counting) quarterly issues tied to the WNBA, Formula One, and more. She also created two franchises, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on new seasonal trends, up-and-coming designers, and celebrity style.