H&M's Having a Secret 24-Hour Sale—Shop These 28 Fall Finds Before It's Too Late


(Image credit: H&M; PICTURED: H&M Off-the-Shoulder Sweater ($20))

Though it might feel like the summer sales just ended, we're already back in the thick of it, but this time, you don't have weeks to ponder about what you want to buy. You only have a day, maybe two if you're lucky and your favorite store's feeling generous. Then, after the Labor Day festivities draw to a close, all of those once–red marked items go right back to being full price. 

I, for one, am not about to let that happen. After all, the next big shopping holiday isn't until Black Friday, and that's still months away. So, when I saw that H&M was having a 24-hour Labor Day Weekend sale involving 20%-off markdowns across the entirety of its website, I didn't dilly dally or hesitate. I acted, scrolling through all of the brand's fall arrivals and selecting the pieces I love (especially with a lower-than-normal price tag) before pressing purchase. And to help make sure you do the same, I went ahead and listed out all of my finds below. You're welcome. 

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.