H&M Just Launched a Sneaky Fall Sale—30 Chic In-Season Items You Can Wear ASAP

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(Image credit: H&M)

The fashion industry likes to dub September as the new January, adopting an "out with the old, in with the new" mentality that applies to brand overhauls, fashion-month trends, and (my personal favorite) seasonal sales to make stock for next year's inventory. Now that fall is officially here and temperatures are expected to cool down over the next few weeks, I've been slowly enticed by some of my favorite brands and their seasonally appropriate sale sections. While you'll usually find me digging in a clearance bin for a low-risk, high-reward discounted find, H&M's sale section usually hits peak dopamine levels for me.

In case you haven't heard, H&M's fall sale has reached its lowest point and is now up to 60% off, with some items ringing in as low as $5.Yep, that's right—our editors' favorite sweaters, jeans, and jackets are cheaper than a round of drinks with your friends at a trendy New York City bar. Score.

Below, browse the best can't-miss deals from the H&M fall sale. Act fast, though. The sale lasts only for the next week and a half. Run, don't walk, to the checkout page to get these chic finds. You can thank me later!

Assistant Shopping Editor
Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Queen Elizabeth II's corgis, Roe v. Wade frontline protests, and the emergence of jorts (or jean shorts for the uninitated). At Who What Wear, Ana is responsible for delivering smart, insightful, personality-driven shopping guides and trend features for a digital-first generation.Before joining Who What Wear, Ana was Glamour magazine's editorial assistant, where she focused on daily news and special packages, including leading the brand's 2022 Met Gala coverage. For more than half a decade, she has covered style, beauty, and digital culture for publications such as Paper magazine, Harper's Bazaar, Vogue Japan, and Allure, among others. Ana has been called a rising star in media by publications such as Nylon and Teen Vogue. (Her mother, meanwhile, calls her "the coolest person" she knows.)