Ganni is the dream brand that's at once cool, trailblazing, and sellable. Some brands are good at nailing an enviable aesthetic, pushing boundaries, or creating items at prices people can afford, but not every company can fuse all three into one brand as Ganni can. This season, the popular Danish label continued its quest for global domination with a standout S/S 20 show at Copenhagen Fashion Week.
Ironically, it was especially fun because of the one thing every outdoor event planner dreads: pouring rain. The rain-filled dance party finale happened to be extremely on brand for Ganni. In my pre-show interview with Creative Director Ditte Reffstrup, she told me that Ganni girls are independent, capable of anything, and comfortable in their own skin—so it's really no surprise that they'd be up for dancing outside during a downpour.
I also took the opportunity to ask Reffstrup about the S/S 20 pieces she's most excited about, and I definitely share her enthusiasm for this trio of trends. Scroll down for her answers and be sure to take notes—there's no one I'd trust more when it comes to style advice.
Tops and Dresses With Unexpected Ruching
"There are some playful piercing-like pin details in unexpected places throughout the collection," Reffstrup told Who What Wear. "They create a ruched effect on the chest of knitwear or on the hip of a dress, which feels new and exciting."
"The piece I'm getting the most excited about to wear for S/S 20 is the long shorts," she told me. "I love them all, but there's an amazing faux-snake sequin pair—they are bold, but the boyish tailored shape looks great with more feminine silhouettes."
"I love the linen tailoring; it has a real '70s vibe," Reffstrup said. "The jackets are super versatile so you can wear open or closed in all different ways."
This press trip was paid for by Copenhagen Fashion Week. Editor's opinions are her own.
Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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