*That* Prada Skort and 32 More Hot-Ticket Items I Spotted in Montauk

Eliza Huber Who What Wear Fashion Editor

(Image credit: @elizagracehuber)

Picture this: You just arrived at The Montauk Beach House, steps away from the pristine Atlantic shoreline. You walk in and see a crowd of influencers, editors, and industry tastemakers wearing opulent summer outfits, from the iconic Prada skort to a chic Free People dress. Both the attendees' style and the vibes (thanks to a set by DJ Stella) are nothing short of immaculate. You guessed it: You're at Who What Wear's Hamptons Summer Kickoff, an invite-only event filled with endless fashion, beauty, and home inspo. Here’s a glimpse at this year's glamorous itinerary.

Hamptons Fashion Who What Wear

(Image credit: @yuliaskya)

Upon arrival, guests sipped on strawberry-adorned drinks while shopping Lulus' summer dress edit. Further in, a color analysis from stylist Yvette Jordan helped attendees discover the perfect shade to suit their complexion. For those in need of a cute pair of sunglasses, Quay brought a whole truck full of fashion-forward sunnies.

Color Reading Lulus Hamptons Fashion Who What Wear

(Image credit: @yuliaskya)

Quay Sunglasses Hamptons Fashion Who What Wear

(Image credit: @gabrieladecos)

The shopping continued with a truly unforgettable activation by Zappos. In addition to some seriously trendy sandals, the brand partnered with Bond + Bella to provide event goers with permanent anklets. Anklets are the ultimate summer accessory—this one takes two minutes to put on and lasts forever.

Zappos Permanant Anklets Hamptons Fashion Who What Wear

(Image credit: @yuliaskya)

Elsewhere, guests lounged under stylish umbrellas—all thanks to Business & Pleasure Co.—as they awaited custom manicures from Dashing Diva and lymphatic massages from The Body Lab Studio. (PS: check out my-before-and-after—the results from my massage are incredible.)

Dashing Diva Nails

(Image credit: @gabrieladecos)

To round out the Hamptons Summer Kickoff experience, guests had an enlightening tarot reading with Chloe from Find + Seek. Before heading out, attendees picked up goodie bags filled with warm-weather essentials, including Jergens glow enhancer for the perfect natural glow and Barrière vitamin patches to counteract the effects of one too many strawberry spritzes.

I'm trying to hold on to these vibes for the rest of the season, so I've curated a list of everything I'm shopping to re-create this summer paradise.

Emma Walsh
Associate Beauty Editor, Branded Content

Emma is an associate beauty editor of branded content. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.