One thing about me is that I do not lack imagination. Do I have a single beach vacation on the books this summer? Not even close. Have I been shopping like I'm about to spend three months in Mallorca with my girlfriends anyway? Absolutely. There's something about the arrival of warm weather that makes me completely delusional in the best way possible. My actual summer looks like frolicking around New York pretending the sidewalks are cobblestone streets somewhere in Spain or Italy—and I'm doing it all in Primark.
Primark's new collection, The Get Away, is everything I want to wear right now. With breezy linen shorts, mini shift dresses, triangle bikinis, and more, it's Mediterranean-inspired in the best way. These are the kinds of pieces that make you want to make plans just so you have somewhere to wear them. Whether you're sipping Aperol spritzes on a rooftop or actually getting your passport stamped, this collection delivers that effortless summer feeling, no travel required.
My favorite part? Nothing in the collection tops $50. After flights, dinners that turn into dancing, beach clubs, and all the other ways a trip drains your wallet, affordable is exactly what you need. And if you're not actually traveling, treat yourself for surviving another winter. But don't let the price fool you—these are genuinely chic, wearable pieces that will carry you well past Labor Day.
If you live near a Primark like I do, consider this your sign to make a shopping date out of it. I'll be heading to the Herald Square flagship because Primark is an in-store experience—one where you can browse and leave with an entirely new summer wardrobe without blowing your budget. Ready to shop the collection? Find your nearest store.
