28 Dazzling New Watches Everyone Is Talking About Right Now

chopard new watches

(Image credit: Chopard)

In the watch-loving community, all eyes are on Geneva, Switzerland, right now. That's where the 2024 edition of Watches and Wonders is being held from April 9 to April 15. Iconic luxury brands such as Cartier, Chopard, Van Cleef & Arpels, TAG Heuer, and Chanel all have a strong presence at the annual expo, where brands unveil their newest timepieces in front of a global audience of press and insiders. Luckily for watch enthusiasts, the final three days are open to the public.

Below, I rounded up my favorite new watches that just debuted in Geneva. Some are durable and practical, while others are fanciful and precious. Select styles will be available to purchase, and others will only be offered in extremely limited quantities. In the case of one Chanel watch, for instance, only 12 timepieces will be made. How's that for exclusive? Scroll down to learn about my favorite launches from the 2024 edition of Watches and Wonders.

TAG Heuer

TAG Heuer watch

(Image credit: TAG Heuer)

TAG Heuer just added three new 36-millimeter timepieces to its iconic Carrera Date collection. The version pictured above features a mother-of-pearl dial, an 18-karat rose-gold crown and bezel, and a total of 87 diamonds in two different sizes.

watches and wonders 2024 geneva novelties new launches new watches

(Image credit: TAG Heuer)

The newest TAG Heuer Carrera Chronograph was inspired by a 1960s piece from the brand's archives. TAG Heuer describes it as "a symbol of precision and iconic design evolution."

Van Cleef & Arpels

Van Cleef & Arpels watch

(Image credit: Van Cleef & Arpels)

The new Van Cleef & Arpels Lady Arpels Jour Nuit watch comes complete with a blue aventurine glass dial and an interchangeable 18-karat rhodium-plated white-gold bracelet strap paved with diamonds.

Van Cleef & Arpels

(Image credit: Van Cleef & Arpels)

The Lady Arpels Brise d'Été watch by Van Cleef & Arpels is a true work of art. "White- and yellow-gold butterflies rendered in plique-à-jour enamel not only tell the time, but flutter off thanks to an on-demand animation module that also breathes life into the flowers and their stems," the brand explains in a press release.

Tudor

tudor new watch 2024

(Image credit: Tudor)

Tudor just updated its Clair de Rose line with brand-new blue dials. The delicate stainless steel timepiece is available with or without diamonds and comes in three sizes: 26 millimeters, 30 millimeters, and 34 millimeters.

tudor watch

(Image credit: Tudor)

Tudor's third-generation Black Bay watch boasts a radial-brushed black dial with silver accents. The master chronometer is certified by the Federal Institute of Metrology (aka METAS).

Chopard

chopard new watch 2024

(Image credit: Chopard)

Chopard's mesmerizing new Alpine Eagle 41 XP Frozen Summit watch is set with several hundred diamonds, each meticulously cut by the house's artisans, requiring over 800 hours of work.

chopard new watches 2024

(Image credit: Chopard)

Chopard just updated its timeless L'Heure du Diamant collection with new octagonal cases adorned with crown settings. The dials come in either mother-of-pearl or malachite.

chopard new watches

(Image credit: Chopard)

Originally launched in 1993, Chopard's Happy Sport collection has now been updated with this "luminous" blue hue. The stunning watch is framed by a diamond-paved bezel.

Rolex

rolex new watches 2024

(Image credit: Rolex)

An updated version of the Rolex Perpetual 1908 was just unveiled in Geneva. The ice blue dial, featuring a guilloche rice-grain motif, is new this year, as is the brown alligator strap.

rolex new watches 2024

(Image credit: Rolex)

Rolex's new Oyster Perpetual Cosmograph Daytona is made with only the finest materials, including mother-of-pearl, 18-karat white gold, and brilliant-cut diamonds.

rolex new watches 2024

(Image credit: Rolex)

Rolex also debuted a 2024 version of its iconic divers' watch: the Oyster Perpetual Rolex Deepsea, which is made with 18-karat yellow gold for the first time. "This new version also incorporates a technical innovation: the high-performance compression ring within the Ringlock system is crafted from ceramic," the brand explained in a press release. "A marvel of precision engineering, this Cerachrom ring is the result of a pioneering manufacturing process."

Hublot

blue watch by hublot

(Image credit: Hublot)

Hublot unveiled a new 29 millimeter version of its Classic Fusion watch and it was an instant success at Watches and Wonders Geneva. The new size comes in over a dozen variations, including cases in titanium or rose gold and dials in black, gray, green, or blue. You can also choose a watch with or without diamonds.

Hermès

hermes watches

(Image credit: Hermès)

An instant classic, the new Hermès Cut watch comes in a wide variety of styles. You can choose one with a steel bracelet, shown above, or go with a two-tone version in steel and rose gold. Or perhaps you're feeling sporty, in which case you'd gravitate towards the rubber strap options, which are available in eight different colors. Last but not least, The Cut watch comes in versions with and without diamonds. The choice is yours.

hermes watches

(Image credit: Hermès)

Behold: The striking new Hermès Arceau Chrous Stellarum watch. "The characters—dashing skeleton riders astride their noble steeds—are embodied in mobile yellow gold appliqués, engraved and painted by hand," the brand explained in a press release.

Jaeger-LeCoultre

Jaeger-LeCoultre new watch 2024

(Image credit: Jaeger-LeCoultre)

Jaeger-LeCoultre explained the most intriguing element of its new watch in a statement: "Powered by the new Calibre 391, the Duometre Chronograph Moon presents an intriguing contrast between the lightning-fast operation of the chronograph— which can time intervals as small as 1/6th of a second—and the slow rhythm of the moon as it passes through its cycle in 29.53 days, complemented by a Night and Day display."

Cartier

cartier watch

(Image credit: Cartier)

The mythical chimera, a cross between a zebra and a crocodile, inspired this jaw-dropping Cartier Animal Jewelry watch that debuted at this year's Watches and Wonders.

cartier watch

(Image credit: Cartier)

The new Reflection de Cartier design is the ultimate melding of the watch and jewelry worlds. The open bracelet features a dial on one side and a mirror on the opposite side. The diamond-set white-gold version is pictured above, and it also comes in yellow gold, rose gold, and white gold paced with colored stones. It's driven by a quartz movement.

cartier tank mini watch

(Image credit: Cartier)

Cartier's legendary Tank Louis watch will be available in a new mini size in September 2024. The petite timepiece's new yellow-gold case will measure 24 millimeters by 16.5 millimeters.

cartier watch

(Image credit: Cartier)

Fans of the classic Cartier Santos watch will love this updated version. It's called the Santos de Cartier Dual Time watch because it can display two time zones, making it perfect for traveling.

cartier watch

(Image credit: Cartier)

Cartier's new crocodile Animal Jewelry watch is set with brilliant-cut diamonds and cabochon-cut emerald eyes.

Piaget

piaget watch

(Image credit: Piaget)

Six years after Piaget debuted the thinnest watch in the world, the Altiplano Ultimate Concept, the house has again pushed boundaries. The new version, unveiled at Watches and Wonders, is just as thin as its predecessor at just 2 mm thick, yet can handle the 25% additional power required by the new tourbillon complication. Impressive.

Baume & Mercier

watches

(Image credit: Beaume & Mercier)

Baume & Mercier's new Clifton M0A10756 watch features a lacquered blue dial and matching alligator strap. It's driven by the Baumatic manufacture movement, which the house designed in Les Brenets, Switzerland.

Baume & Mercier watch

(Image credit: Baume & Mercier)

Baume & Mercier also just launched the minimal Hampton M0A10760 boasting a rectangular steel case. The brand touts this timepiece as "the epitome of French-style elegance," and I can't help but agree.

Baume & Mercier watch

(Image credit: Baume & Mercier)

Lastly, Baume & Mercier's Classima M0A10783 rounds out the brand's new offerings. In addition to the version with a green dial and gray strap shown here, this 42-millimeter watch comes in two other colorways: Blue and Sand.

Doxa

doxa green watch new 2024

(Image credit: Doxa)

Doxa's iconic SUB watch, originally introduced in 1967, has gotten a makeover. The new SUB 200T features a smaller 39-millimeter case in line with customer demands. Plus, the latest timepiece marks the introduction of a new dial color called Sea Emerald Green, bringing the brand's total color choices to eight. You can also choose between a rubber strap or a stainless steel bracelet and an Iconic or Sunray dial.

Zenith

zenith new watch from watches and wonders geneva 2024

(Image credit: Zenith)

At this year's Watches and Wonders in Geneva, Zenith debuted its beautiful new Defy Skyline Chronograph watch, available in three colors: black, white, and blue. One push of a button allows you to swap the steel bracelet with a practical rubber strap.

Chanel

chanel watch

(Image credit: Chanel)

Chanel's limited-edition Première Cuff watch features a black lacquered dial and a steel chain bracelet coated with 18-karat yellow gold interlaced with black leather.

Chanel watch

(Image credit: Chanel)

The new Chanel J12 X-Ray Pink Edition watch boasts nearly 100 pink sapphires spread throughout the dial, crown, bracelet, and bezel set. This special watch is numbered to only 12 pieces.

IWC Schaffhausen

IWC blue watch

(Image credit: IWC)

At Watches and Wonders, IWC Shaffhausen unveiled three new colorways of its famous Portugieser Chronograph watch, including Horizon Blue pictured above.

Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.