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Fall Sweaters 101: 3 Green Flags to Look For When Shopping for Seasonal Knits
Welcome to Fall Sweaters 101, your official guide to shopping for the best knitwear this season. When you're in the market for a new sweater, there are several factors to consider, but here at Who What Wear, we focus on three: Is the sweater classic enough to wear over and over again? Is it made of premium materials? And is the brand accessible enough to build a collection with? If the answer is yes to all three, then the sweater is worth buying.
Luckily, Tommy Hilfiger's fall collection checks every box. It's filled with classic cable-knits, colorful prints, cardigans, and so much more. If you want a closer look at our green flags for fall shopping and our top Tommy Hilfiger styles, keep reading.
Classic Styles That Can Be Re-Worn
When I'm shopping for a fall sweater, I always look for something I'll still want to wear next year. With an ever-changing trend cycle, this search can be difficult. But there's nothing quite like finding that one sweater you never want to take off. Tommy Hilfiger does this really well with classic knitwear that feels timeless without being boring. Trust me—there's a difference. These are foolproof styles that make getting dressed so much easier. I can easily throw them on with jeans, trousers, or whatever else is already in my closet. And even on my busiest days with absolutely no time to comb through my entire closet, I know I can pull out this trusty sweater and still feel polished.
Made With Premium Materials
As a picky editor with a lot of fashion knowledge, I always look at fabric first when choosing a sweater. Will it start pilling after a couple of washes? Will the material change over time? Is it itchy and uncomfortable? These questions constantly run through my mind as I shop for knitwear, but I'm always satisfied with Tommy Hilfiger's pieces. With sweaters made from cotton, wool, cashmere, and knit blends, Tommy Hilfiger has plenty of options that are soft, cozy, and elevated enough to make a simple fall outfit feel a little more special and worth the money.
Specializes in Accessible Luxury
I love when a sweater looks more expensive than it is, especially when I'm trying to refresh my fall wardrobe without overspending. It's no easy feat, but Tommy Hilfiger makes shopping 10 times easier with a selection of quality knits that are not only elevated and luxe but also within my budget. I like to think of the brand as approachable luxury. I know from experience that you can fool even the most fashionable person into thinking your sweater was triple its price. Every Tommy Hilfiger purchase feels like a worthy investment, which is the ultimate goal.
Aniyah Morinia is a beauty and fashion editor based in New York City. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).

