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I'm Subscribing to the Modern Boho Trend—18 Bags and Shoes in My Cart Right Now

Jimmy Choo Summer 2025
(Image credit: Jimmy Choo)

Being a fashion editor often includes participating in a continuous cycle of forecasting, spotting, test-driving, and reporting on trends. While this doesn't apply to every trend, it is a rinse and repeat process that we happily indulge in. I'm pleased to announce that I'm currently in the reporting phase of the modern boho trend. You read that right—boho is officially back, baby. Iterations of this trend circulate every few years in a big way, and one fashion house that's doing modern boho right is the iconic Jimmy Choo.

Known for excelling in craftsmanship and the art of celebrity dressing, the brand's collections instantly spark joy and empower fashion enthusiasts with every piece. Jimmy Choo's summer 2025 collection, Summer Bliss: the serenity and intimacy of a summer afternoon, is no exception. Chloë Sevigny is the campaign's muse, donning accessories that feature everything from fringe and handweaving to braiding and open-work embroideries. I could go on and on about why this trend is worth subscribing to, so I did just that for you below. Keep scrolling to see my top picks from the collection.

Jimmy Choo Summer 2025 Campaign

(Image credit: Jimmy Choo)

Trends tend to evolve over time, but some defining characteristics never fully leave. The modern boho trend would be nothing without fringe, suede, wooden soles, and fluid silhouettes—and this collection stays true to that. Enter the Cinch bag, which maintains a slouchy and effortless shape with a drawstring closure and Jimmy Choo's signature diamond clasp. It's available in various shades and designs for all the style personas you'll embody this summer. Let's not forget the sublime details—the braided handle and cascading fringe panels scream boho. Speaking of rich details, the Alida and Heloise platforms are adorned with beautiful embroidery and knotted straps for a retro feel. These pieces speak for themselves and don't require much styling. Throw on a chic button-up shirt and your favorite shorts, and you have a whole look.

Jimmy Choo Summer 2025 Campaign

(Image credit: Jimmy Choo)

Summer brings a joy to dressing that other seasons can't compete with. Whether it's in the form of bolder hues, fun textures, or ludicrously capacious bags, it's a season with very few rules—and Jimmy Choo is all in. The slouchy drawstring tote is a certified summer staple that will carry you from the beach to the office in style. Its oversize, effortless silhouette is crafted in a soft woven raffia, accented with contrasting leather straps and finished with an embossed Jimmy Choo logo. The Pixie Mule is an easy slip-on you'll reach for all summer long, and the Dila 35 lands perfectly at the intersection of formal and casual footwear. I'd be remiss if I didn't mention the oh-so-nostalgic Jelly. Embodying the joy at the heart of the brand, this playful style features a cut-out design, a modern square toe, and a crystal-embellished strap.

Jimmy Choo Summer 2025 Campaign

(Image credit: Jimmy Choo)

What's an elevated wardrobe without seasonal classics? Even when tapping into the biggest trends, Jimmy Choo never strays too far from the tried-and-true styles that stand the test of time. The minimal Ayla Flat in particular represents a more understated interpretation of the boho trend, allowing it to be a closet staple for years to come. The same can be said for the Leo 100, Elsy 70, and the Didi 45. In fact, the Cinch M in Latte/Gold and the Didi 45 would be the perfect additions to anyone's bridal wardrobe. If you're looking to add a bit more structure to your handbag collection, the Diamond Hobo S shoulder bag comes in a soft grainy calf leather with stitched panels and an adjustable shoulder strap.

Jimmy Choo Summer 2025 Campaign

(Image credit: Jimmy Choo)

In celebration of Jimmy Choo's inherent artistry, the Summer 2025 collection spotlights handwoven satin as a defining feature. This version of the signature Cinch bag comes to life through padded satin, handwoven by master artisans in Italy. I'm swooning over its light verde shade. The woven details don't stop there—see the Chara 70, Felice 95, or even the Pixie Mule we explored above. The elevated heels have the power to take any summer look to new heights (no pun intended).

Aniyah Morinia
Branded Content Editor

Aniyah Morinia is a beauty and fashion editor based in New York City. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).