Tasteful Dressers in London and Paris Are Now Carrying This Classy and Understated Bag Style

If you've found yourself in or looking to any of the fashion capitals over the past few weeks, then you might have noticed a particular bag trend in the clutches of some of the city's best dressed. The style set's new travel companion, the bowling bag is the 2025 trend that fashion people are reaching for day-in and day-out.
Originally crafted to carry bowling balls, the bowling bag design features a top handle and a capacious silhouette, and recently fashion brands have been serving up chic iterations of the style that can house your daily belongings comfortably.
Ideal for frequent wearing, the bowling bag buoys between smart and causal, offering a wearable silhouette that can see you through so many occasions. A large iteration such as The Row's Margaux 17 is a favourite amongst editors who often use the bag in place of a suitcase or weekender for any overnight stints. Smaller sizes can comfortably house a laptop for trips to the office, and micro styles stand in as an elegant alternative to a clutch for evening events.
The further into the new year we move, the more and more we're seeing this bag silhouette crop up around me. A style staple in the early 2000s, 2024's versions feature sleeker and more minimal designs in a rich range of hues.
Now that the weather has dipped and we're obliged to haul around a layer or two, the big bag offers ample room for squeezing in an extra knit.
Catering to the growing demand, brands including Reformation, Mango, and M&S with all host versions of the trend, with sizes ranging from obnoxiously large, to smaller, evening-ready styles.
Perhaps it's the continued exposure to the nostalgic trend, or maybe it's the smart silhouette that's piquing my affection, but this understated bag is officially on my autumn wish list.
Freshly inspired to shop the style myself, read on to discover my edit of the best bowling bags to shop for autumn 2024.
SHOP BOWLING BAGS:

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
-
According to the Fashion Set, It's Officially a Sardine Summer—35 Picks They Can't Get Enough Of
The tinned-fish trend is in full effect.
-
25 Criminally Good Madewell Sale Finds That Fashion People Are Adding to Their Carts
Up to 60% off? Yes, please!
-
27 Incredibly Tempting Summer Picks From Nordstrom and Zara That Scream It Girl
Did I mention everything is under $150?
-
10 Summer Outfit Ideas That Will Make Anyone Look Like a Fashion Person
Get ready for endless compliments.
-
31 Zara Summer Standouts Fashion People Are Swooning Over
Shop them before they sell out.
-
You Had Me at 50% Off—25 Chic Gap Sale Finds That Will Be Instant Summer Closet Staples
One step closer to effortless outfits.
-
Put Down the Boring Leather Tote—Every Stylish New Yorker Is Carrying This Colorful Bag Trend Instead
Spotted in London and the French Riviera too
-
If You're Over the Navy-Bag Trend, This Is the Buzzy Handbag Color Fashion People Want Now
Summer's biggest bag color trend is here.