I Wore EmRata's Favorite Perfume for a Week, and Now I'm Never Going Back

Sponsor Content Created With Viktor&Rolf


(Image credit: @aniyahmorinia)

Over the past six months, my priorities have drastically shifted. Maybe it's because I'm five months into 25 or because it's still early enough in the year to say, "new year, new me" (is it?), but somewhere along the line a switch flipped, and now I'm going to bed before midnight, solidifying my eight-step skincare routine, and taking vitamins. But that's not all—finding a signature scent is high up on my to-do list, too. There's something powerful about walking into a room with the sweet smell of the freshest flowers following you, and I'm determined to tap into this energy, so I tested one of the most popular and celebrity-approved fragrances, Viktor&Rolf's Flowerbomb Eau de Parfum ($142) for a week.

Out of all the fragrances I could have tried, Flowerbomb was an easy winner for its high ratings alone. (I'm talking 4.4 stars and above.) It's sweet but sexy, strong but fresh, and floral but not overpowering. I like to think of it as a luxe bouquet of flowers that never dies and just so happens to come in a glass bottle. The combination of jasmine, orange blossom, and patchouli is magnetic. And based on the DMs that flooded my inbox when I posted about Flowerbomb on Instagram Stories, everyone agrees. After wearing it for a few days, I found myself throwing it in my purse before jetting out the door or running back up the stairs of my apartment building if I forgot it. I've never felt attached to a fragrance in this way, but Flowerbomb tends to have that effect. It's a celebration of femininity that builds confidence with just one spritz and leaves you feeling like the most powerful person in the room, so it only makes sense that Emily Ratajkowski is the new face of this iconic fragrance.


(Image credit: Viktor&Rolf)

EmRata is known for her modeling career, her best-selling book, My Bodyand of course, her court-side outfits. Whether she's walking down a runway, taking her dog for a stroll in NYC's West Village, or spearheading a conversation about reclaiming her body, Flowerbomb is the hidden accessory following her around. I'm taking a page out of EmRata's book and making Flowerbomb my signature scent. If you've also officially become a Flowerbomb fan, keep scrolling for some more Viktor&Rolf favorites below.


Aniyah Morinia
Associate Branded Content Editor
Aniyah Morinia is an NYC-based associate beauty and fashion editor at Who What Wear. She has worked in fashion media since 2018 and joined WWW's branded content team, where she not only writes for some of her favorite brands but also creates content for them. Aniyah will find any excuse to get a photo of her outfit and absolutely loves taking photos. She graduated from the University of Florida in 2020 with a bachlor's degree in public relations and started post-grad life freelancing for EveryStylishGirl, Riot Swim, and Baby Tress. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. When Aniyah's not writing or creating content, you can find her exploring Brooklyn and eating her way through the city. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).