What's on Emma Chamberlain's Gifting List? Good Jeans and Grandma Sweaters

Emma Chamberlain, style icon and digital creator, has taken over a classic Levi's silhouette yet again in time for the holiday season. Enter the latest project between the 22-year-old and the American heritage denim house: the It's Giving Season campaign, featuring a fashionable spin on classic Levi's pieces and a tightly curated guide of tried-and-true brand staples Chamberlain has high up on her wish list for giving and receiving this year.

Since joining the American denim label earlier this year as a guest creative director and brand collaborator, Chamberlain has remixed some of Levi's pieces into elevated, cool Gen Z takes. Lest we forget, fans of the 22-year-old who have been watching her YouTube content since the mid-2010s know her personal lore surrounding the brand's heritage 501 jeans runs deep. (In fact, she can match all of her Chamberlain Coffee characters to a Levi's style—if that doesn't exude dedication, I don't know what does!)

While Chamberlain's former collaboration focused on adding a few personal touches to her favorite pieces, her latest It's Giving Season collaboration with Levi's expands upon her unique creative vision, blending funky and cool elements with what she calls "grandma chic." Unlike her first edit with the brand, though, Chamberlain explained that her latest round was a much more expansive, collaborative effort, from the gifting curation to the vibe of the homey photo shoot.

"I think what was inspiring to me this season was focusing on the fact that the holidays are about being comfortable. We're hanging out with family. We're by the fireplace. We want to look cute and chic, yes, but we want to be comfortable. For me, that was the vibe with clothes that feel cozy and just embrace the holiday season," Chamberlain explains, pointing to her favorite pieces—the Ribcage Bell jeans, the plaid sweaters, and chunky brown knits that feel like the epitome of the warm, fuzzy feelings that come rushing back at the end of the year. "All of those [photos] were very much like just hanging out at grandma's house, you know?"

If you're looking to spice things up, don't be fooled by the grandmacore aesthetic that feels like a warm hug and home-cooked lasagna. A selection of Chamberlain's trend-forward edit features sparkles, glitz, and metallic pieces reminiscent of glamorous holiday parties and New Year's Eve. "There's this juxtaposition of [going home for the holidays] with this cozy family time and New Year's parties, things like that. It's the duality of the season," she says. It's all about the versatility, people.

Metallic denim or acid-wash denim?

Acid wash, for sure.

What is one holiday song that always ends up on your end-of-year playlist?

I think it's the one by Paul McCartney, "Wonderful Christmastime."

Cable-knit sweaters or flannel?

Cable-knit!

Are you choosing oat milk or almond milk in your hot chocolate for the holidays?

Almond milk.

If you could live in one product from this holiday collaboration, what would it be?

The Ribcage Bells, for sure.

Two years ago, we were at the Met Gala, and I asked you if you prefer crinkle-cut fries or waffle fries. I have to know… Has the answer changed?

Oh my god, I remember that! It's still waffle fries. I love a crinkle, but a waffle cut is so good.

If you're looking for the best gifts for your loved ones (or yourself!) this season, look no further. Shop Emma Chamberlain's It's Giving Season collaboration and some of her favorite Levi's pieces below.

Shop Emma Chamberlain's holiday gifting edit: