This Cult-Classic Nail Polish Brand Has 400 Colors—Here Are the 30 Most-Wanted
If you were to look into my cabinet of nail polish (yes, I have an entire cabinet dedicated to the stuff), you would see a glossy ensemble of bottles breaking down to roughly the following: 25% Olive & June, 10% OPI, 10% Essie, 5% other, and 50% Zoya.
Even though Zoya isn't as well-known or legendary as other fan-favorite lacquer brands like OPI and Essie, it's been an overwhelming staple in my at-home manicure game since I was in high school. (Fun fact: The brand has been around since 1986.) Fast-forward 10 years, and I'm still collecting its head-turning nail polish colors at an alarming rate—even by beauty-editor standards.
Not only does Zoya have over 400 bold and beautiful hues to decorate your tips with, but it also offers different brush sizes for your bottles (so handy) and infinite collections with a mesmerizing range of glitter, shimmer, and textures. (Not to mention it makes one of the least-toxic formulations on the market thanks to its 10-free ingredient standards.) Since, as we mentioned, there is a lot—aka 400-plus bottles—of ground to cover when shopping the brand, we're sharing 30 of the most popular hues just below. Keep scrolling for all of Zoya's best-selling nail polish options!
Alicia
Mia
Brighton
Carmen
Aurora
Merida
McKenna
Bela
Godiva PixieDust
Courtney
Isa
Joni
Rue
Madeline
Lola
Dakota
Kelly
Dove
Leia
Rumor
Jordan
Rachael
Blu
Cosmo Magical PixieDust
Jack
Beth
Sonja
Tara
Olivera
Sailor
Last but not least, another personal favorite, Sailor. It's the prettiest in-between shade if you're debating between gray, navy, or black, and the finish is wonderfully creamy and glossy.
Up next: And Now, the 20 Best-Selling OPI Nail Colors of All Time—That You Can Still Buy
Erin has been writing a mix of beauty and wellness content for Who What Wear for over five years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.
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