I Asked Our Beauty Editors to Pick Their Fave Perfumes at Ulta—Here Are 15 Gems

If you've ever spent any time in one, then you're aware that Ulta is quite literally a beauty gold mine. Anything and everything you could ever want in the beauty realm—chances are, you can find it at Ulta. While you might not think of the retailer as a fragrance destination, there are tons of hidden gems on its shelves. 

In fact, there are some perfumes at Ulta that you can't even find anywhere else. I recently found myself in a rabbit hole in Ulta's fragrance section and was amazed by how many hidden gems there are. With that, I tasked our beauty team with finding their absolute favorite fragrances from Ulta that they'd recommend to anyone and everyone. Keep reading for the best perfumes for women at Ulta and why we love them.

Katie Berohn, Beauty Editor


(Image credit: @ktberohn)

Shawna Hudson, Associate Beauty Editor


(Image credit: @shawnasimonee)

Kaitlyn McLintock, Associate Beauty Editor


(Image credit: @kaitlyn_mclintock)

Erin Jahns, Beauty Director


(Image credit: @erin_jahns)

Maya Thomas, Assistant Beauty Editor


(Image credit: @itsmayalala)

Next: Out of 67 "Best-Ever" Perfumes, Our Editors Tested and Chose the Top 15

Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.