Y2K Called and Says It Wants Its Lip Gloss Back

Sponsor Content Created With Too Faced


Is it 2008? Because I'm singing "Lip Gloss" on repeat, and fittingly, my lip gloss is poppin'. (Truer words have never been spoken.) Gloss is back, and it's back in a big way for spring. The timing is spot-on, too. The early aughts are having a major fashion moment right now, and maximalist lips feel especially fitting. There's something very Y2K about topping off a makeup look with a shimmery lip gloss, and no brand makes me feel quite as nostalgic for this trend as Too Faced does. Maybe it's because my love for the brand (and for lip gloss) began when I was just 8 years old. Perhaps it's because I remember how much I loved the fun packaging at that age (and still do). Or maybe it's because the brand just always exudes fun. What I do know is that when it comes to lips—specifically lip plumpers—Too Faced reigns supreme. Each formula is unique and provides insanely good volume. So if you're not down to go under the needle but want to juice up your lips for spring (and beyond), Too Faced has you covered, quite literally. Keep scrolling to find the formula that's right for you.


I like to consider Lip Injection Plumping Lip Gloss the perfect introduction to lip plumpers. The difference it creates in lip size is subtle but noticeable, there's only a slight tingling sensation after application, and your lips will appear full and pouty right from the start. The formula is infused with nourishing avocado oil and vitamin E to help smooth and soften lips, and the clear gloss has a hint of light-reflecting shine that's impossible not to notice.


Extreme Lip Plumper is the in-between formula: not as subtle as the original but not as dramatic as the maximum. This is the only option that's available in multiple colors (five total if we're counting the clear shade), which is definitely a bonus. It's also infused with a lab-tested blend of atelocollagen, marine filling spheres, avocado and jojoba oils, and vitamin E, which help deliver long-term plumping effects.


Maximum Plump is the newest formula to join the Lip Injection family, and it doesn't disappoint. As the name implies, it provides maximum results. The advanced volumizing formula dramatically hydrates, nourishes, and visibly plumps lips instantly and over time. This means the more you use it, the more long-term effects you'll see. The pink, holographic finish isn't sticky at all and is the perfect option for those who want serious filler-like volume.

You can't make a bad choice here. Every formula is unique and can take all of your looks to new heights. 

Group Executive Director, Branded Content and Beauty

Caitie Schlisserman is an L.A.-based executive director with over a decade of branded content and editorial experience. She joined Who What Wear in 2014 as the first branded content editor and has worked her way up to overseeing a team of talented branded content editors and the beauty department of the media revenue team. Before Who What Wear, Caitie helped launch FabFitFun's first subscription box and worked at a beauty startup where she assisted in successfully launching the editorial department.