H&M's Design Team Needs a Raise After Making These 30 Luxe-Looking Fall Items

H&M model wearing gray sweater.

(Image credit: Courtesy of H&M)

Has anyone checked on the H&M design team lately? I fear they've cooked with their clothing this season.

Over the last few weeks, Who What Wear editors have been noticing an uptick in the number of times we'll send an H&M item to our team-wide group chat, followed by some sort of comment like, "This is so chic." Sure, H&M has been our go-to retailer for some time now thanks to its timeless pieces and elevated basics, but since the start of fall, we've been pleasantly surprised to find ourselves buying from the retailer more than ever. With an emphasis on construction and elevated fabrics, H&M's recent fall collection is all over our mood boards.

Below, shop a few of our favorite H&M fall items, including shoes, jeans, coats, and other seasonally appropriate essentials. The best part? Most are under $100. Run, don't walk, to get these before they sell out by November 1.

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.