I Spent Hours on Etsy and Found All the Cutest Hidden Gems

In case you haven't heard, Etsy sales blew up last year during the peak of the pandemic, but as Bloomberg reported, the retailer's popularity is "no flash in the pan." New customers continue to flock to Etsy, so I thought it was high time to do a roundup for our readers. 

I decided to focus on my two favorite Etsy categories: jewelry and home items. Of course, I made sure to include a wide range of styles, from cutesy to sleek and everything in between. Yes, some people love an adorable homemade item, but I'm well aware that others might prefer something more minimalist and grown-up. With that in mind, I sourced a mix of earrings, rings, necklaces, vases, candles, lamps, and more, all from the best small businesses on Etsy. 



Next, Jennifer Aniston and J.Lo both wore the denim trend I'm replacing skinnies with

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.