Everything to Know About Bust Cream, French Women's Best-Kept Beauty Secret


(Image credit: @kimseidensticker)

I was recently having dinner with a very chic French publicist when she started talking about a beauty product that I'd never heard of before, and considering I'm a beauty editor, that's a pretty impressive feat. She mentioned that it's so popular in France that nearly every woman uses and swears by it. 

Meet bust cream, the French beauty secret to firm, perky breasts at any age. I know what you're thinking (oh god, not another area-specific moisturizer to add to my routine), but the French might be on to something. 

Bust creams are moisturizers that are specifically formulated to be used on the breast area. "Many bust creams contain ingredients such as hyaluronic acid and other humectants that hydrate the skin, caffeine or plant extracts that may help to improve skin elasticity and firmness, and retinol or peptides to help reduce the appearance of fine lines and wrinkles," says Rebecca Marcus, MD, a board-certified dermatologist and founder of Maei MD. "Bust creams may also contain exfoliating agents such as AHAs or BHAs that can help smooth skin and improve its texture."

And yes, bust creams are perfectly safe to use. Think of them as skincare designed with the delicate skin on your breasts in mind. "In general, it can be massaged into the skin around the bust area one to two times per day," says Marisa Garshick, MD, board-certified dermatologist. Keep reading for the best bust creams that are available in the States. 


(Image credit: @anaasmood)

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Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.